| name | drin-churn-risk-identifier |
| description | Behavioral analysis framework for identifying and preventing user churn. |
| status | production |
Churn Risk Identifier
Purpose
To protect revenue by identifying users who are falling out of love with the product before they leave.
Risk Signals
- Usage Drop: Sudden decrease in login frequency or session duration.
- Feature Abandonment: Stopping the use of a core sticky feature.
- Support Volume: Sudden spike (frustration) or sudden silence (apathy).
- Payment Failures: Leading indicator of credit card rot or intentional non-payment.
Actions
- Alert: Automated notification for CSMs.
- Outreach: Personalized "Value-recap" email.
- Survey: Identifying the specific pain point.
- Rescue: Retaining through discounts, training, or bug fixes.