| name | thought-leadership |
| description | Building thought leadership through publishing, speaking, and industry influence |
| sasmp_version | 1.4.0 |
| version | 2.0.0 |
| updated | 2025-01 |
| bonded_agent | 01-devrel-strategist |
| bond_type | SECONDARY_BOND |
Thought Leadership
Build industry influence and recognition as a DevRel professional.
Skill Contract
Parameters
parameters:
required:
- leadership_type: enum[publishing, speaking, community, advisory]
- expertise_area: string
optional:
- target_audience: array[string]
- timeline: duration
Output
output:
strategy:
content_plan: array[ContentItem]
speaking_targets: array[Event]
influence_metrics: object
Thought Leadership Pillars
1. Publishing
- Blog posts and articles
- Guest posts on industry sites
- Technical papers and reports
- Book authorship
- Newsletter creation
2. Speaking
- Conference keynotes
- Podcast appearances
- Panel discussions
- Webinars and workshops
- Media interviews
3. Community
- Open source contributions
- Industry working groups
- Mentorship programs
- Online presence
Content Strategy
Expertise Area → Point of View → Consistent Publishing
↓ ↓ ↓
Your niche Your unique Regular
territory perspective output
Finding Your Angle
| Question | Purpose |
|---|
| What do you know deeply? | Expertise |
| What frustrates you? | Opportunity |
| What do you see differently? | Differentiation |
| What do others ask you? | Value |
Building Credibility
The Credibility Stack
1. Create valuable content consistently
2. Share others' work generously
3. Engage authentically in discussions
4. Present at events
5. Get featured/quoted by others
6. Mentor others in the community
Platform Presence
| Platform | Content Type | Frequency |
|---|
| Twitter/X | Quick insights | Daily |
| LinkedIn | Long-form thinking | 2-3x/week |
| Blog | Deep dives | Weekly |
| Speaking | Events | Monthly |
| Podcast | Interviews | As invited |
Measuring Influence
- Speaking invitations received
- Content shares and engagement
- Quote/feature requests
- Community mentions
- Follower growth quality (not just quantity)
- Inbound opportunities
Career Impact
Thought leadership leads to:
- Better job opportunities
- Higher compensation
- Conference invitations
- Book deals
- Advisory roles
- Industry recognition
Retry Logic
retry_patterns:
low_engagement:
strategy: "Refine topic angle"
fallback: "Test different platforms"
rejection_from_events:
strategy: "Improve proposal quality"
fallback: "Start with smaller events"
burnout:
strategy: "Reduce frequency, batch content"
fallback: "Focus on highest-impact activities"
Failure Modes & Recovery
| Failure Mode | Detection | Recovery |
|---|
| Content ignored | Low engagement | Adjust topic/timing |
| Speaking rejected | CFP declined | Improve abstracts |
| Credibility questioned | Negative feedback | Address directly, be humble |
Debug Checklist
□ Expertise clearly defined?
□ Unique perspective identified?
□ Publishing cadence sustainable?
□ Platforms prioritized correctly?
□ Metrics being tracked?
□ Network growing authentically?
Test Template
test_thought_leadership:
unit_tests:
- test_content_quality:
assert: "Provides unique value"
- test_consistency:
assert: "Regular publishing cadence"
integration_tests:
- test_influence_growth:
assert: "Measurable increase over time"
Observability
metrics:
- speaking_invitations: integer
- content_published: integer
- engagement_rate: float
- inbound_opportunities: integer
See assets/ for personal brand templates.
