optimize-profile

name	optimize-profile
description	Pipeline for optimizing an author's LinkedIn profile. Headline → About → Experience → Skills → Photo/Banner → Verifications. Every element is checked against 360Brew's Profile-Content Alignment. The result is run through /validate-content --type profile.
disable-model-invocation	true
argument-hint	["Author"]
allowed-tools	Read, Grep, Glob

Optimize LinkedIn Profile

Pipeline for LinkedIn profile optimization with validation through the universal validation chain.

Input

• $0 — author name (Seva, Kirill, Plurio)

Required files

1. Author DIP: Knowledge-Base/01-Identity-Profiles/[Author]-DIP.md → Expertise Clusters, Tone of Voice, Identity

2. Profile-Optimization-Guide: Knowledge-Base/08-Profile-Optimization/Profile-Optimization-Guide.md → Formulas, benchmarks, recommendations

3. Algorithm-Intelligence: Knowledge-Base/02-LinkedIn-Algorithm/Algorithm-Intelligence.md → 360Brew Profile-Content Alignment

4. Posted (recent posts): Posted/[Author]/ → To assess Profile-Content Alignment

Why Profile-Content Alignment is critical

360Brew cross-checks post content against the profile (Headline, About, Experience). Semantic mismatch → distribution suppression.

Statistics:

• Profiles with a photo → 3× connection requests, 2× profile views
• Verified profiles → 60% more profile views
• 5+ skills → 2.9× profile views, 4.7× messages

Pipeline

Step 1: Audit the current profile

Ask the user for current profile data (or a screenshot):

• Headline
• About / Summary
• Experience entries
• Skills (listed)
• Photo / Banner
• Verifications

Step 2: Headline Optimization

Formula: [Role/Identity] | [Core Expertise 1] + [Core Expertise 2] | [Unique Differentiator]

Rules:

• Max 220 chars, first 60 are visible in the feed
• Keywords from post topics are REQUIRED (360Brew alignment)
• No buzzwords: "Thought Leader", "Visionary", "Guru", "Passionate"

Process:

1. Extract from the DIP: core identity, expertise clusters
2. Analyze the last 10 posts → extract keywords
3. Propose 3 headline variants
4. Check: do the first 60 chars contain the most important thing?

Step 3: About Section

Formula (5 paragraphs):

P1: Hook — statistic/provocation (2 lines)
P2: Who I am — identity statement + credential
P3: What I'm doing — current project + mission
P4: What's in my past — credibility markers
P5: CTA — how to reach me / what I offer

Rules:

• First 2 lines = hook (visible without "See more")
• First person (I/my)
• Specifics: numbers, results, named entities
• Tone = author's DIP
• Keywords from Expertise Clusters

Step 4: Experience

• Each role: 2–3 bullet points with results
• Concrete metrics: revenue, team size, clients
• Keywords for search

Step 5: Skills

• Minimum 5 skills (threshold for the 2.9× boost)
• Skills = keywords from Expertise Clusters
• Order: most important on top

Step 6: Photo & Banner

Photo:

• Professional, face fills 60–70% of the frame
• Smile, direct gaze

Banner:

• Contains a value proposition or brand statement
• Not overloaded with text

Step 7: Verifications

• Email verification → +60% profile views
• Phone verification
• Company verification (if available)

Step 8: Validation

Suggest the user run /validate-content --type profile on the resulting text.

Output

## Profile Optimization Report — [Author]

### Date: [today]

---

### Headline

**Current:** [current headline]

**Variant 1:** [headline]
**Variant 2:** [headline]
**Variant 3:** [headline]

**Recommendation:** Variant [N] — [why]
**Profile-Content Alignment:** [keywords from posts that are covered]

---

### About Section

[Full About text — 5 paragraphs]

**Characters:** [N]
**Keywords covered:** [list]

---

### Experience (update recommendations)

[For each role: recommended bullet points]

---

### Skills (recommended order)

1. [skill] — [why it matters]
2. [skill]
...

---

### Checklist

- [ ] Headline updated
- [ ] About updated
- [ ] Experience updated
- [ ] Skills added (5+)
- [ ] Photo checked
- [ ] Banner updated
- [ ] Verifications passed
- [ ] Profile-Content Alignment verified

Quarterly Audit

Profiles should be revisited quarterly or whenever content strategy shifts. If the DIP's Expertise Clusters changed → headline and About need to be updated.