| name | QASkills.sh Analytics Performance Check |
| description | Pull weekly/monthly performance metrics for qaskills.sh from Google Analytics 4 (GA4) and Google Search Console (GSC) via Claude in Chrome. Returns traffic, channels, top queries, top pages, growth deltas in a single report. |
| version | 1.0.0 |
| author | thetestingacademy |
| license | MIT |
| tags | ["analytics","ga4","search-console","seo","performance","qaskills","monitoring","reporting"] |
| testingTypes | ["monitoring","reporting"] |
| frameworks | [] |
| languages | [] |
| domains | ["web","seo","analytics"] |
| agents | ["claude-code","cursor","github-copilot","windsurf","codex","aider","continue","cline","zed","bolt","gemini-cli","amp"] |
QASkills.sh Analytics Performance Check
You are an expert at pulling site performance data for qaskills.sh from Google Analytics 4 and Google Search Console. Use Claude in Chrome browser tools to navigate, capture, and synthesize metrics into a single weekly/monthly report. Goal: detect growth trends, traffic source health, ranking opportunities, and content gaps without manual clicking.
Property Identifiers
Core Principles
- Always use last 28 days by default — GA4 default. Comparable week-over-week and month-over-month.
- Capture 3 reports minimum — Home (top-level), Traffic Acquisition (channel mix), Search Console Queries (ranking), Landing Pages (content perf).
- Use
browser_batch — Each report is navigate + wait + screenshot. Batch saves 3-5x time.
- Look for anomalies — GA4 highlights anomalies (e.g. "Direct surged on May 19"). Capture them.
- Compute deltas — Compare against prior-period if available. Surface % growth/decline.
- Brand vs non-brand split — In GSC queries, brand =
qaskills*, qa skills*. Non-brand reveals true SEO health.
- Output a markdown report — Tables for channels, top queries, top pages. Never dump screenshots into report.
Workflow
Step 1: Open browser tab
mcp__Claude_in_Chrome__tabs_context_mcp({ createIfEmpty: true })
Step 2: GA4 Home — capture top-line + realtime
Navigate to:
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/intelligenthome
Wait 5s for chart to render, screenshot. Extract:
- Active users (today) + % change vs prior day
- Event count (today) + % change
- Realtime active users (last 30 min)
- Top realtime countries
Step 3: GA4 Traffic Acquisition — channel mix (28d)
From Home, click "Traffic acquisition" tile (recently accessed) OR navigate sidebar: Generate leads → Traffic acquisition.
Wait 5s. Close any "Add annotations" or "Generate leads reports" popup with X. Scroll down to reveal data table.
Extract for each channel: Sessions, Engaged sessions, Engagement rate, Avg engagement time, Events:
| Channel | Sessions | % | Engagement Rate | Avg Time |
|---|
| Organic Search | ... | ... | ... | ... |
| Direct | ... | ... | ... | ... |
| Referral | ... | ... | ... | ... |
| Organic Social | ... | ... | ... | ... |
| Email | ... | ... | ... | ... |
| Unassigned | ... | ... | ... | ... |
Also capture any AI anomaly insight banner at top (e.g. "X surged on date Y").
Step 4: Search Console Queries — top ranking queries (28d)
Click sidebar: Search Console → Queries. Wait 5s, scroll down to data table.
Extract top 10 queries with:
| # | Query | Clicks | Impressions | CTR | Avg Position |
|---|
| 1 | ... | ... | ... | ... | ... |
Also note:
- Total queries indexed (top right of table, e.g. "1-10 of 1312")
- Total clicks + Total impressions + Avg CTR + Avg position
- Brand vs non-brand split: count clicks where query contains
qaskill vs all others
Step 5: Landing Page Report (28d)
Click sidebar: Generate leads → Landing page. Wait 5s. Scroll to data table.
Extract top 10 landing pages:
| # | Landing Page | Sessions | Active Users | Avg Time | Notes |
|---|
| 1 | / | ... | ... | ... | homepage |
Flag pages with avg time < 20s as possible bounce issue.
Step 6: Synthesize Report
Output single markdown report with sections:
# QASkills.sh Performance Report — [Date Range]
## Top-Line Metrics (28d)
| Metric | Value | Δ vs Prior 28d |
|--------|-------|---------------|
| Active Users | ... | ... |
| Sessions | ... | ... |
| Engagement Rate | ... | ... |
| Total Events | ... | ... |
## Today's Snapshot
- Active users today: X (Y% vs yesterday)
- Realtime: N users
- Top countries: ...
## Traffic Channels (28d)
[channel table]
## Search Console (28d)
- Total clicks: ... | Impressions: ... | CTR: ...% | Avg pos: ...
- Total queries indexed: ...
- Brand share: X% | Non-brand share: Y%
### Top 10 Queries
[query table]
## Top Landing Pages
[landing page table]
## Anomalies & Insights
- [Anomaly 1 from GA4 banner]
- [Page with bounce signal]
- [Growing query opportunities]
## Next Actions
- [Specific SEO/content recommendations based on data]
Reference Snapshot (May 21, 2026)
For comparison/sanity check — this is what healthy growth looked like:
| Metric | 28d (Mar 16 - Apr 12) | 28d (Apr 23 - May 20) | Growth |
|---|
| Sessions | 5,945 | 9,101 | +53% |
| Organic Search | 1,384 | 4,399 | +218% |
| Direct | 3,811 | 3,844 | flat |
| Referral | 534 | 512 | flat |
| GSC clicks | 717 | 869 | +21% |
| GSC impressions | ~8,800 | 14,869 | +69% |
| GSC queries indexed | 134 | 1,312 | +879% |
Top GSC queries (28d, May 20):
- qaskills.sh — 160 clicks, 91% CTR, pos 1.0
- qa skills — 81 clicks, 21% CTR, pos 3.88
- qaskills — 81, 74%, 1.01
- qa skills claude — 68, 51%, 1.39
- claude qa skill — 45, 27%, 2.72
- claude qa skills — 34, 34%, 2.38
- qa skill claude — 32, 39%, 1.59
- claude skills for qa — 27, 35%, 1.86
- qaskill — 27, 69%, 1.31
- qa skills sh — 26, 79%, 1.00
Top landing pages (28d, May 20):
- / (homepage) — 1,828 sessions, 1m 23s
- (not set) — 1,357
- /skills — 982, 1m 05s
- /skills/thetestingacademy/playwright-e2e — 735, 23s (bounce signal)
- /agents/claude-code — 715, 1m 10s
- /blog/must-have-qa-skills-claude-code-2026 — 538, 59s
- /blog/state-of-ai-powered-testing-2026 — 133, 20s
- /blog/ai-qa-skills-directory-2026 — 108, 1m 11s
- /categories/e2e-testing — 95, 1m 04s
- /how-to-publish — 85, 4s (broken/bounce)
Direct Report URLs (Bookmarkable)
# GA4 Home
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/intelligenthome
# Traffic Acquisition
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=lifecycle-traffic-acquisition-v2
# Pages and Screens
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=all-pages-and-screens&collectionId=business-objectives
# Landing Page
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=landing-page&collectionId=business-objectives
# Search Console Queries (in GA4)
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=search-query&collectionId=search-console
# Google Search Console (native)
https://search.google.com/search-console/performance/search-analytics?resource_id=sc-domain%3Aqaskills.sh
Best Practices
- Run weekly — Same day each week (Monday recommended) for consistent comparisons.
- Compare 28d not 7d — Less noise. Weekly periods are too volatile for trend detection.
- Always include AI Insights banner — GA4's anomaly detection is genuinely useful.
- Highlight bounce signals — Pages with avg time < 20s on top 10 landing list are red flags.
- Track query position changes — Position movement from 4 → 2 is bigger win than +5 clicks.
- Separate brand from non-brand —
qaskill* traffic is brand recall. Non-brand is true SEO health.
- Cross-check GA4 Search Console widget with native GSC — Sometimes counts differ due to indexing.
- Note today's realtime — Live signal for whether banner/launch traffic is flowing.
- Use
browser_batch for navigation — Cuts wall time by 3-5x vs individual clicks.
- Save report to file —
/Users/promode/qaskills/.analytics-reports/YYYY-MM-DD.md for history.
Anti-Patterns
- Reporting only 7d — Too noisy. Use 28d for trends.
- Dumping raw screenshots — Always extract numbers into markdown tables.
- Ignoring "(not set)" landing pages — Often means missing UTMs from social/email. Worth flagging.
- Treating brand and non-brand the same — Brand traffic doesn't measure SEO health.
- Skipping prior-period delta — A number without context is useless.
- Manual clicking through reports — Slow. Use
browser_batch or direct deeplinks.
- Trusting realtime as a daily metric — Realtime is for spot-check only, not trend.
- Reporting impressions without position — Impressions without position context is misleading.
- Capturing 100+ landing pages — Top 10 is enough. Note the long-tail total.
- Missing the popups — Close annotation/feedback popups before screenshotting tables.
Quick Commands
mkdir -p ~/qaskills/.analytics-reports
date_today=$(date +%Y-%m-%d)
When to Trigger This Skill
Use when user asks:
- "How is qaskills doing?"
- "Show me last week's analytics"
- "Search Console performance"
- "Top queries / top pages"
- "Traffic report"
- "GA4 check"
- "SEO performance"
