marketing-engine

Ad-Creatives und Produktbilder ÜBER CODEX generieren (natives image_gen__imagegen via whisperm8-Subagents) — kostenlos im Codex-Flat-Plan, Standard-Pfad wenn Codex verfügbar ist. Nutzen bei "Creative erstellen", "Bild generieren", "Produktbild", "Ad bauen", "Personen-Creative", "Bild reviewen/QA". Deckt Zwei-Schritt-Pipeline (Basis + Design-Pass), strukturierte JSON-Prompts, Produkttreue-QA, Doppel-Review und Job-Orchestrierung ab. Für Pay-per-Use ohne Codex stattdessen create-product-image (OpenRouter/fal).

This skill should be used when the user asks to "scrape Galaxus", "scrape a marketplace", "get competitor prices", "Konkurrenzpreise holen", "Marktplatz scrapen", "Preisvergleich erstellen", or wants to map who sells a product category and at what price. Scrapes competitor products and prices from Swiss online marketplaces via Apify's rag-web-browser with browser rendering — the robust path when dedicated GraphQL scrapers break. Returns structured product data (brand, name, CHF price, link). Requires APIFY_TOKEN.

Lokales Creative-Portal installieren — zeigt alle Creatives aus einem beliebigen (Drive-/OneDrive-)Ordner als chronologische Timeline mit Lightbox und Filter im Browser. Nutzen bei "Portal installieren", "Portal aufsetzen", "Creatives-Portal", "setup portal", "Portal einrichten", "Bilder-Timeline aus Drive-Ordner". Kein Hosting, kein Account: Astro-App läuft lokal, Daten kommen aus dem gesyncten Ordner.

This skill should be used when the user asks to "create a product ad", "generate ad creatives", "make a Meta ad image", "Produktbild generieren", "Ad-Creative erstellen", "Werbebild bauen", "swap the background of a product photo", or wants ad images where the real product must be reproduced faithfully. Covers the BACKGROUND-SWAP method for true product fidelity, brand text/price/discount overlays, feature callouts, logo placement, and native 1:1 / 4:5 / 9:16 framing. Routes to OpenAI gpt-image via OpenRouter (default) or fal.ai.

This skill should be used specifically when real scraped marketplace data must be combined and cross-validated with web research — "validate the pricing research with real Galaxus data", "combine scrape and research", "Wettbewerbsanalyse mit echten Marktplatzpreisen", "Scrape-Daten gegen die Recherche prüfen". Combines Apify primary-data scraping (hard numbers: real products and prices) with the deep-research web workflow (cited, adversarially verified findings) into one consolidated report, resolving contradictions in favour of the scrape. For research from a product URL or name without a marketplace scrape, use produkt-research instead. Requires APIFY_TOKEN and the separate deep-research skill.

This skill should be used when the user asks to "research this product", "Produkt recherchieren", "soll ich dieses Produkt sourcen", "Recherche-Ordner anlegen", or wants a research folder built from nothing more than a product URL or name — web sources only, no scraped marketplace data. Builds a complete, versioned research folder (deep-research report, competitor table, marketing brief, sourcing note, sources) and maintains an index. When real scraped marketplace prices must be cross-validated against the web, use apify-deep-research instead. Orchestrates the separate deep-research skill rather than researching on its own.

This skill should be used when an existing research report or marketing brief should become testable ads — "make ads from this research", "turn the research into creatives", "Ads aus der Recherche bauen", "Hooks in Ad-Copy übersetzen". Requires verified findings as input. Derives hooks and angles, writes Swiss-German Meta-compliant copy, then generates creatives via create-product-image and bundles everything into an ad briefing. For image generation alone, without a research brief, use create-product-image directly.

This skill should be used when the user asks to "add this to the portal", "put the research into the portal", "ins Portal übernehmen", "Portal-Seite bauen", or has structured data (marketplace scrape, winning-ads analysis, analytics, research findings) that should become a browsable page in an Astro client portal. Builds KPI cards, tables, findings and galleries using the portal's existing Layout, global.css classes and nav.ts, without inventing a new design system.

This skill should be used when the user asks to "verify the creative", "check the generated image", "QA the ad", "Creative prüfen", "Produkttreue kontrollieren", "ist das Bild echt", or after generating ad images that need a quality gate before shipping. Verifies the file opens, matches the requested dimensions, shows the correct product (right shape, colour, mechanism, logo) and has no garbled text or severe artifacts. Assigns an honest fidelity grade and records pass/fail/needs-human in verification.md.

This skill should be used when the user asks to "find winning ads", "analyze competitor ads", "check the Meta Ad Library", "Konkurrenz-Ads analysieren", "Winning Ads finden", "was für Ads laufen bei der Konkurrenz", or wants ad inspiration and proven hooks before launching campaigns. Scrapes active ads by keyword and country via Apify, ranks them by run duration (the best public profitability signal — ads running for months are almost always profitable), filters to the relevant industry, extracts patterns/hooks/CTAs and downloads creatives. Requires APIFY_TOKEN.