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Brand identity system (Pentagram-level) + executive presentation design
Installer avec Codex ou Claude Copiez ce prompt, collez-le dans Codex, Claude ou un autre assistant, puis laissez-le vérifier la page du skill et l'installer pour vous.
Basé sur la classification professionnelle SOC
Comprehensive code review with security, patterns, and quality focus
Parallel execution using multiple Claude instances in Kitty terminal
Agile/Waterfall project planning, tracking, and delivery management
McKinsey-level strategic analysis with MECE frameworks and quantitative prioritization
Update project documentation (ADRs, CHANGELOG, running notes) in compact Claude-friendly format
Audit and harden any repository with standardized quality gates, hooks, and scripts
| name | brand-identity |
| description | Brand identity system (Pentagram-level) + executive presentation design |
| allowed-tools | ["Read","Glob","Grep","WebSearch","Write","Edit"] |
| context | fork |
| user-invocable | true |
| version | 1.0.0 |
Workflow from jony-creative-director: Brand Identity System + Presentation Designer
| Parameter | Required | Description |
|---|---|---|
| Company name | Yes | Brand to develop |
| Industry | Yes | Market sector |
| Target audience | Yes | Demographics + psychographics |
| Mission | Yes | Mission statement |
| Vision | Yes | Vision statement |
| Values | Yes | 3-5 core values |
| Positioning | Yes | Differentiation strategy |
Narrative arc: challenge, transformation, resolution. Brand personality using archetypes (e.g., Hero, Creator, Sage).
| Dimension | Spectrum |
|---|---|
| Humor | funny ←→ serious |
| Formality | casual ←→ formal |
| Respect | irreverent ←→ respectful |
| Energy | enthusiastic ←→ matter-of-fact |
Tagline → Value proposition → Key messages (3) → Proof points per message.
| Direction | Approach | Deliverables |
|---|---|---|
| Wordmark | Typography-driven | Strategic rationale |
| Symbol/Icon | Mark-driven | Strategic rationale |
| Combination | Wordmark + symbol | Strategic rationale |
Primary (full color), Secondary (simplified), Monochrome (B&W), Reversed (dark bg). Minimum size specs + clear space requirements. 5 correct applications + 5 incorrect applications with warnings.
| Category | Count | Specs |
|---|---|---|
| Primary | 2-3 | Hex, Pantone, CMYK, RGB + psychology rationale |
| Secondary | 3-4 | Supporting palette |
| Neutral | 4-5 | Grays for UI |
| Accent | 2-3 | CTAs and highlights |
Primary + secondary typeface. Usage hierarchy: display, headlines, body, captions.
Photography guidelines (mood, lighting, subjects, composition). Illustration style. Iconography (line weight, corner radius, fill rules). Graphic patterns.
| Asset | Specification |
|---|---|
| Business cards | Front + back design |
| Letterhead | Stationery system |
| Email signature | Template layout |
| Social media | Avatar + cover for 5 platforms |
| Presentation | Title, content, data, closing slides |
20-page brand book structure with all rules. Asset library organization system.
| Parameter | Options |
|---|---|
| Audience | C-Suite / Investors / Customers / Team |
| Duration | 20 / 30 / 60 minutes |
| Objective | Inform / Persuade / Inspire / Educate |
Story arc (hero's journey for business), opening hook (first 60s), 3 core messages max, closing CTA.
Per slide: number, title, layout type, visual description, exact copy (headline max 6 words, body max 20 words), speaker notes (60-90s), animation notes.
| # | Purpose | Type |
|---|---|---|
| 1 | Title | Impact, minimal |
| 2 | Agenda | 3 sections max |
| 3 | Problem | Emotional hook |
| 4 | Current state | Data visualization |
| 5 | Opportunity | Market size, trend |
| 6 | Solution | Product/demo |
| 7 | How it works | 3-step process |
| 8 | Benefits | 3 benefits + icons |
| 9 | Proof | Case studies/testimonials |
| 10 | Competitive | 2x2 matrix |
| 11 | Business model | Revenue streams |
| 12 | Traction | Metrics, growth |
| 13 | Roadmap | 3 phases |
| 14 | Team | 3 key members |
| 15 | The Ask | Next steps |
| 16 | Closing | Memorable thought |
Color palette (dark bg for impact / light for clarity), 1 display + 1 body font, imagery style, data viz style, iconography.
Pacing per section, transition scripts, audience interaction moments, 5 backup deep-dive slides, one-pager summary, leave-behind deck.
| Deliverable | Format |
|---|---|
| Brand strategy | Story, personality, voice matrix, messaging |
| Visual identity | Logo (3 directions), colors, typography, imagery |
| Applications | Business cards, stationery, social, presentations |
| Brand book | 20-page guidelines structure |
| Presentation | Slide-by-slide specs + speaker notes |
/design-systems (component library) | /creative-strategy (marketing assets) | /design-quality (brand audit)
