| name | studio-explainer-archetype |
| description | Concept-first short — narration-led hook → problem → clarify → solution → CTA. Owns the hook.* and narration.* blocks. |
Explainer archetype
Built-in archetype explainer for com.ikenga.studio. Its definition lives in archetype.json (validated against ArchetypeSchema from @ikenga/studio-schema); the MCP archetype.* namespace discovers it via the catalog loader.
What it builds
Concept-first short — narration-led hook → problem → clarify → solution → CTA. Owns the hook.* and narration.* blocks.
Owned blocks
This skill ships: hooks (5) + narration patterns (4) under blocks/. The block catalog aggregates these with every other installed archetype skill + studio-core-blocks, so block.list sees them all regardless of which skill owns them.
Chain
The default block chain is in archetype.json → chain[]. archetype.instantiate_into_project walks the chain, instantiates each block_id with its bindings, and writes the resulting cells into the project's storyboard.json.
Notes
Narration-led; pair with generate-narration for VO. Default narration arc: AIDA.
Usage
studio-init # pick this archetype at bootstrap
archetype.instantiate_into_project --archetype explainer --project <slug>
