static-production

name	static-production
description	Turns a validated creative brief into a Nano Banana image generation prompt and a structured designer brief. Use after creative-brief is validated and the format is static. Trigger on: 'generate an image', 'designer brief', 'static ad', 'Nano Banana prompt', 'static creative'. Produces a ready-to-execute production package.
metadata	{"version":"1.0.0","status":"beta","tags":["production","static","design","prompt","image"],"inputs":["validated creative-brief","selected hook (hook-writing)"],"outputs":["Nano Banana prompt + structured designer brief"],"depends-on":["creative-brief","hook-writing"]}

Static Production

Before Starting

Confirm before starting:

• Validated creative brief
• Selected hook (top 1–3 from the hook bank)
• Format defined: ratio (9:16 / 4:5 / 1:1), usage (Feed / Story / Reels cover)
• Visual style defined or to be chosen (see style reference)
• Access to Nano Banana or image tool available

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Phase 1: Define the Visual Structure

A good static has 3 zones:

Zone 1 — Visual hook (60% of attention) What the eye sees first. Must stop the scroll without text. → Face / emotion / recognizable situation / strong contrast / shocking first frame

Zone 2 — Text (headline + subtitle) Maximum 7 words in headline. Readable in 1 second at scroll speed. → The text hook goes here — short version of the selected hook

Zone 3 — CTA + Logo Subtle. Don't overload. CTA must be clear but not aggressive.

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Phase 2: Select the Style Template

Each static format has dedicated style templates with copy structure, image prompt, and variation vectors. Select the right one based on the brief's S-code.

Available templates (see references/ folder):

• headline-template.md — Headline format (most common static)
  • Style A: Product hero with headline
  • Style B: Lifestyle context with headline
  • Style C: Typography-dominant

More templates to come: Screenshot, Checklist, Avant/Après, Mème, etc.

How to use a style template

1. Pick the style (A/B/C) based on the brief's visual direction
2. Fill the copy template with the selected hook and brief data
3. Fill the image prompt with brand spec, persona, and variation choices
4. Choose variation vectors — pick one option per vector to create a unique combination
5. Run the coherence test (see template global rules)

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Phase 3: Write the Image Generation Prompt

Use the prompt from the selected style template. Fill all variables:

• [BRAND NAME], [PRODUCT NAME], [ASPECT RATIO]
• [HEADLINE], [SUBHEAD], [CTA] from Phase 2
• [PERSONA SUMMARY] from the brief
• Variation selections (product position, background, lighting, energy)

What a good prompt avoids:

• Too many competing details (1 main subject max)
• Style inconsistent with brand tone
• Text embedded in the image (add in post-production unless using typography-dominant style)

---

Phase 4: Write the Designer Brief

For assets produced by a human designer or for review handoff:

## Designer Brief — [Brand] — [Creative ID] — [Date]

### Format
Ratio: [9:16 / 4:5 / 1:1]
Dimensions: [px]
Usage: [Feed / Story / Cover]

### Concept
[Description in 2–3 sentences of what the creative must convey]

### Style Template
Template: [headline / screenshot / checklist / ...]
Style: [A / B / C]
Variation: [chosen vectors]

### Zone 1 — Main Visual
[Precise description: subject, position, emotion, context]

### Zone 2 — Text
Headline: "[Exact text — max 7 words]"
Subtitle: "[Exact text — max 15 words]" (optional)

### Zone 3 — CTA + Logo
CTA: "[Exact text]"
Logo position: [Top left / Top right / Bottom]

### Visual Style
[S-code from Styles Library + description]

### Coherence Check
- [ ] Cover headline → does image hint at the idea? ✓/✗
- [ ] Cover image → does headline conjure matching visual? ✓/✗

### Copy Editor Check
- [ ] Grammar, spelling, punctuation ✓
- [ ] Word count within spec ✓
- [ ] Brand name capitalization ✓
- [ ] No duplicate content across elements ✓

### References
[Link to reference creative or moodboard if available]

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Phase 5: Brief → Score → Generate (Production Loop)

Once the system is set up (brand extraction, spec cards, format templates, agents), these are the prompts you run every time you create an ad.

5a. Starter Prompt — Briefing

I want to create a [FORMAT TEMPLATE] ad for [PRODUCT NAME].

Persona: [e.g. Sensitive Skin Sufferer]
Angle: [e.g. Transformation]
Emotion: [e.g. Relief]

Use my brand bible and format template to write the full brief: headline, subhead, 
copy, creative direction, everything. Follow the format template exactly.

5b. Starter Prompt — Agent Review

Please have the agents review the copy.

Please iterate on the copy until every agent gives it a 90+ / 100.

This triggers agent.md (static production) and agent-copy-editor.md (copy validation). Nothing moves to generation until both pass 90+.

5c. Convert Approved Copy to Nano Banana 2 Prompt

Convert this into a ready-to-paste Nano Banana 2 image generation prompt.

The prompt must include:
- Exact dimensions (1080x1920, 9:16 vertical)
- Every piece of approved copy rendered verbatim in the image
- Product position, angle, and scale from the creative direction
- Background treatment from the creative direction
- Typography: exact font names, weights, and color from the brand spec card
- Safe zones (top 270px, bottom 340px clear of critical content)
- Lighting and energy direction
- Logo placement per brand spec sheet
- All 10 universal rules (no panels, no text under 24px, 
  sufficient contrast, photorealistic product, etc.)
- A note that I will upload the brand spec card, visual style 
  card, and product photo as reference images

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Phase 6: Multiply Across Format Templates

When a brief wins (proven by performance data or strategic confidence), multiply it across all available format templates.

Multiply Prompt

I have a winning ad brief that I want to multiply across different format templates. 
The original brief is below.

Here are my format templates: [upload or list your .md template files]

For EACH format template, rewrite the brief to fit that format exactly:
- Keep the same persona, angle, emotion, and core product truth
- Rewrite the copy to match the new format's structure 
  (headline lengths, copy slots, required elements)
- Follow the format template's copy rules and variation vectors
- Adjust the creative direction to match the new format's 
  visual requirements
- Write a complete Nano Banana 2 image generation prompt for each

Do not change the strategic foundation. Only change the packaging.

The original brief:
[paste your winning brief here]

Key principle: Same strategy, different packaging. The persona, angle, emotion, and product truth stay constant. Only the format, copy structure, and visual treatment change.

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Related Skills

• 03-strategy/creative-brief — prerequisite
• 03-strategy/hook-writing — selected hook becomes the main text
• 04-production/animate-statics — turn winning static into animated GIF
• 05-analysis/campaign-setup — after production, campaign setup
• 05-analysis/ad-analysis — after delivery