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Use when analyzing, evaluating, or generating hooks for short-form video or text posts.
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Basé sur la classification professionnelle SOC
Use when analyzing why content performed well or poorly, doing post-mortem analysis, or comparing content performance.
Use when you need to understand platform-specific conventions, algorithm behavior, content formats, or audience expectations for Instagram, TikTok, YouTube, X, or LinkedIn.
Use when interpreting social media content — comments, captions, replies, DMs — and you need to understand tone, subtext, or cultural context beyond the literal words.
Use when adapting content from one platform to another, or advising on multi-platform content strategy.
Use when evaluating whether a trend is relevant, identifying emerging trends, or advising on trend participation timing.
Use when writing in a creator's voice, analyzing a creator's style, or maintaining consistency across content.
| name | hook-anatomy |
| description | Use when analyzing, evaluating, or generating hooks for short-form video or text posts. |
A hook is the first 1-3 seconds of video (or first line of text) that creates a reason to keep consuming. It's not a summary. Not an introduction. A hook opens a loop the viewer needs closed.
These are structural patterns, not templates to copy verbatim.
Curiosity gap — implies knowledge the viewer doesn't have. "I found out why..." / "Nobody talks about this part." Works because humans are wired to close information gaps.
Pattern interrupt — visual or verbal surprise that breaks scroll autopilot. An unexpected image, a jarring first word, a scene that doesn't immediately make sense. The viewer stops to figure out what they're looking at.
Identity call-out — "If you're a [specific identity]..." Instant relevance filter. People who identify will stay; others scroll. High retention rate because the audience self-selects.
Contrarian take — "Unpopular opinion..." / challenges something the audience believes. Creates tension that needs resolution. Works best when the take is genuinely surprising, not just inflammatory.
Transformation tease — before/after implied. "I tried X for 30 days." The viewer needs to see the result. The bigger the implied gap between before and after, the stronger the hook.
Story drop — starts in the middle of action. "So there I was, standing in my boss's office, holding a pineapple." Context is missing and the viewer needs it.
Three questions:
Hooks work differently by platform. Read the .root file in this skill's directory for the repo path, then load the relevant {repo}/references/platforms/{platform}.md.
Key distinction: TikTok hooks are visual + text overlay (the first frame and on-screen text do the work). Instagram Reels hooks are often spoken — the first words matter most. YouTube hooks happen before the video — the thumbnail and title ARE the hook. First 30 seconds then justify the click.
