pre-launch-ads

name	pre-launch-ads
description	The 'Programmatic Ad Engine'. It executes a massive 35-step creative protocol to generate a complete Pre-Launch Advertising Campaign. It ingests Brand and Product strategies, applies a user-defined 'Awareness vs. Conversion' algorithm, and outputs 39 high-performance ad assets optimized for Indiegogo/Kickstarter.

Pre-Launch Ad Campaign Generator

This skill acts as a Full-Stack Paid Media Team (Strategist, Copywriter, and Media Buyer). It bridges the gap between high-level strategy and pixel-perfect execution. It uses a "Weighted Logic" system to determine the exact angle, tone, and structure of the copy based on the campaign's specific goals.

Input Variables

• [BRAND_BIBLE]: The psychological core (Persona, Voice, Tone, "False Trade-off").
• [PRODUCT_BIBLE]: The technical core (Features, Specs, Ecosystem, Benefits).
• [CAMPAIGN_GOAL]: The strategic lever (e.g., "High Awareness," "Balanced," or "High Conversion").

The Protocol (The 35-Step Creative Engine)

You must execute this sequence linearly. Do not summarize.

Phase 1: The Strategic Calibration (The "JS Brain")

Read src/campaign-logic.js conceptually to perform this step.

• Step 1 (Goal Analysis): Analyze the [CAMPAIGN_GOAL].
  • Awareness: Prioritize emotional hooks, storytelling, and curiosity.
  • Conversion: Prioritize direct offers, scarcity, and feature stacking.
• Step 2 (Persona Injection): Extract the "Bleeding Neck" pain point and the "Dream State" from the [BRAND_BIBLE].
• Step 3 (Product Extraction): Identify the "Hero Feature" and the "Killer Spec" from the [PRODUCT_BIBLE].
• Step 4 (The Tone Setting): Define the specific "Ad Voice." (e.g., If Conversion = High, Tone = "Urgent Insider").

Phase 2: The Campaign Concept (The "Big Idea")

Before writing ads, define the creative universe.

• Step 5 (Campaign Name): Create an internal code name for this creative flight (e.g., "Operation: No More Mess").
• Step 6 (The Hook Strategy): Write a paragraph explaining why this specific angle will stop the scroll for [PERSONA_NAME].
• Step 7 (The Visual Directive): Describe the "Master Creative" image or video style that pairs with this copy.

Phase 3: The Headline Stack (18 Assets)

Generate 3 distinct variations for ALL 6 Headline Types.

• Step 8 (Discount Offer): Write 3 headlines focusing on the "Pre-Launch Deal" and "Savings Logic." (Logic: Direct ROI).
• Step 9 (Hyperbole): Write 3 headlines using "Superlatives" and "Category Leadership." (Logic: High Click-Through).
• Step 10 (Summary of Features): Write 3 headlines that stack value immediately. (Logic: High Perceived Value).
• Step 11 (Emotional Selling): Write 3 headlines targeting the "Anti-Goals" from the Brand Bible. (Logic: Resonance).
• Step 12 (Soundbyte): Write 3 punchy, short headlines (under 5 words). (Logic: Pattern Interrupt).
• Step 13 (Founder/Brand Story): Write 3 headlines leveraging the "Origin Story" or "Authority." (Logic: Trust).

Phase 4: The Body Copy Stack (21 Assets)

Generate 3 distinct variations for ALL 7 Body Copy Types.

• Step 14 (Bulleted Feature List): Write 3 versions using the "Feature-Benefit-Emoji" format.
• Step 15 (Benefit List): Write 3 versions focusing purely on lifestyle outcomes (The "So What?").
• Step 16 (Product Description): Write 3 "Elevator Pitch" versions (Short, Medium, Long).
• Step 17 (Problem Introduction): Write 3 versions using the "Agitation-Solution" framework.
• Step 18 (Testimonial Review): Simulate 3 user reviews that perfectly match the Voice Persona.
• Step 19 (Audience Callout): Write 3 versions that explicitly flag the persona (e.g., "Attention D&D Masters").
• Step 20 (The Magic Formula): Write 3 versions using the "Math Equation" format (Problem + Product = Joy).

Phase 5: The "Scroll-Stopper" Analysis

Review the work against the algorithm.

• Step 21 (The Persona Test): Would [PERSONA_NAME] actually read this? Adjust slang if needed.
• Step 22 (The Formatting Check): Ensure emojis are used strategically (not spammy).
• Step 23 (The CTA Check): Ensure every single ad has a clear Call to Action.

Output Instructions

Compile all 39 assets and strategic notes into templates/ad-campaign-dossier.md. Be extremely verbose. Provide rationale for the "Big Idea."

Integration & Technical Specs

API Specification

• ID: pre-launch-ads
• Path: skills/pre-launch-ads/templates/ad-campaign-dossier.md
• Context: Part of Crafting Compelling Copy

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates ad-campaign-dossier.md.

CLI Usage

bun scripts/cli.ts activate pre-launch-ads