| name | audience-segmentation-generator |
| description | Segment audiences by underlying needs, motivations, and behaviors to enable targeted strategy. USE WHEN a task matches the Craft workspace workflow for audience-segmentation-generator. |
| cluster | growth-content |
| version | 1.0.0 |
| origin | craft-agent workspace |
Audience Segmentation Generator
Use this skill to build actionable audience segments for marketing, product, and messaging decisions.
Trigger Conditions
- User asks to define personas or segments
- User needs deeper customer understanding
- User asks for audience-based channel/messaging strategy
Required Inputs
- Category/product context
- Existing customer clues (if any)
- Goal of segmentation (acquisition, retention, product fit)
Workflow
- Segmentation objective: clarify what decisions segmentation should support.
- Need-based clustering: segment by jobs, motivations, and barriers.
- Behavior lens: add channel, content, and buying behavior traits.
- Prioritization: rank segments by opportunity and fit.
- Activation: map each segment to messaging and initiatives.
Output Format
- 5-10 segment profiles
- Segment need statement + pain points
- Priority score/rationale
- Recommended positioning and channel tactics per segment
Guardrails
- Avoid demographic-only segmentation.
- Keep segments mutually distinct and decision-useful.
- Be explicit where assumptions are used.
