| name | marketing-plan-generator |
| description | Create actionable marketing plans with audience, channel strategy, messaging, execution timeline, and KPIs. USE WHEN a task matches the Craft workspace workflow for marketing-plan-generator. |
| cluster | growth-content |
| version | 1.0.0 |
| origin | craft-agent workspace |
Marketing Plan Generator
Use this skill when the user needs a practical marketing plan for a product, launch, or growth objective.
Trigger Conditions
- User asks for a marketing plan
- User wants channel selection and campaign structure
- User needs tactical go-to-market steps
Required Inputs
- Product/service and value proposition
- Target audience
- Budget/time constraints
- Goal (awareness, leads, sales, retention)
Workflow
- Goal framing: translate business goal into measurable marketing objective.
- Audience strategy: define segments and core messages.
- Channel plan: prioritize channels by fit, speed, cost, measurability.
- Execution roadmap: weekly action plan with owners and deliverables.
- Measurement: KPI tree and review cadence.
Output Format
- 1-page strategy summary
- Channel priority matrix
- 4-12 week action plan
- KPI dashboard definition
- Iteration recommendations
Guardrails
- Avoid generic channel recommendations without audience rationale.
- Prefer specific actions and timelines.
- Tie every tactic to an objective.
