| name | local-seo-skills |
| description | This skill gives the agents guidance for implementing local level SEO |
Skill: Local SEO Content
Use this skill when writing or editing homepage copy, service pages, service-area pages, FAQs, metadata, and internal linking.
Canonical source of truth
Always use .agents/business-facts.md as the authoritative source for:
- company name
- service areas
- core services
- trust points
- insurance status
- years in business
- homes serviced annually
- contact details
- wording constraints
Do not invent city pages, office locations, or claims not listed there.
SEO focus
This is a local service business website for holiday lighting.
Primary intent themes:
- holiday lighting
- holiday lighting installation
- residential holiday lighting
- commercial holiday lighting
- Christmas light installation
- Lee's Summit holiday lighting
- Raymore holiday lighting
Content principles
Write for humans first.
Content must be:
- local
- useful
- concise
- scannable
- trust-building
- conversion-focused
Avoid:
- keyword stuffing
- repetitive city insertion
- filler paragraphs
- duplicated service-area pages
- generic AI-style marketing language
Homepage guidance
The homepage should communicate:
- what TTS Lighting does
- who it serves
- where it serves
- why it is trustworthy
- how to request a quote
Include:
- holiday lighting as the primary service theme
- residential and commercial service
- Lee's Summit as primary location anchor
- trust points from the business facts file
- clear internal links to service-area and contact pages
Main service page guidance
For content/holiday-lighting/index.md, cover:
- full-service holiday lighting
- design
- installation
- maintenance
- takedown
- storage
- residential and commercial offerings
- trust points
- FAQs
- CTA
Service area page guidance
For each city or neighborhood page:
- localize the headline
- mention the area naturally
- explain the same core service with local relevance
- include residential and commercial applicability when appropriate
- use unique intro and FAQ framing
- include CTA
Do not create near-duplicate pages that only swap city names.
Metadata guidance
When writing metadata:
- include service + location intent
- keep titles concise and useful
- keep meta descriptions clear and conversion-oriented
Internal linking guidance
Link naturally between:
- homepage
- holiday-lighting page
- service area pages
- gallery
- FAQ
- contact page
- fix request page where relevant
Internal links should help visitors move toward a quote or useful next step.
Approved trust points
Use only approved trust points from .agents/business-facts.md, such as:
- since 2015
- over 900 homes serviced annually
- fully insured
- lights provided
- storage included
Accuracy constraints
Do not:
- invent an office address
- claim physical office visits
- add unsupported cities
- add commercial claims not grounded in the approved facts
- overstate market reach
Output expectations
Every page should:
- target a clear search intent
- remain readable
- support conversion
- reflect approved business facts accurately