bulk-seo-check

name	bulk-seo-check
description	Run SEO audits on multiple services, guides, categories, or pages in parallel. Use when asked to "SEO check all", "bulk SEO", "audit all services", "SEO check all categories", or score SEO across many items at once.
argument-hint	'service all' or 'guide all' or 'category all' or 'service <name1>, <name2>' or 'below <score>'

Bulk SEO Check Skill

Run SEO audits on multiple items in parallel by dispatching one subagent per item.

Argument parsing

Argument	Meaning
service ProtonMail, Tutanota	SEO check these specific services
service all	SEO check all services
service category Email	SEO check all services in the Email category
guide all	SEO check all guides
service below 70	Re-check services with seoScore below 70
service unchecked	Check services never SEO-reviewed
category all	SEO check all categories
category social-media, email	SEO check these specific categories
all	Check everything (services + guides + categories + pages)

Process

Step 1: Build the item list

For service unchecked:

mcp__payload__findServices: {"where": "{\"lastSeoReviewAt\": {\"exists\": false}}", "limit": 100}

For service below 70:

mcp__payload__findServices: {"where": "{\"seoScore\": {\"less_than\": 70}}", "limit": 100}

For all: Query services, guides, and pages separately. Combine the lists.

Step 2: Confirm with user

Show count and list. Ask for confirmation.

Step 3: Dispatch parallel SEO audit agents

Agent prompt template:

You are running an SEO audit on {COLLECTION_TYPE} "{ITEM_NAME}" for switch-to.eu.

Use the /seo-check skill. Process:

1. Fetch the item from Payload:
   {FIND_TOOL}: {FIND_QUERY}

2. Run the 10-point SEO checklist. Score each PASS (10), PARTIAL (5), FAIL (0):
   1. Meta Title: present, 40-60 chars, contains keyword
   2. Meta Description: present, 150-160 chars, value proposition
   3. Keywords: 3-8 relevant keywords defined
   4. Heading Structure: proper hierarchy, keyword in H2
   5. Content Length: service 300+ words, guide 500+ words
   6. Internal Context: category set, features 3+, tags 2+
   7. Open Graph: ogTitle + ogDescription present and correct length
   8. Image: screenshot or logo present
   9. Readability: short paragraphs, active voice, Flesch 60+
   10. Freshness: reviewed within 90 days

3. Calculate total score (max 100).

4. Save via {UPDATE_TOOL}:
   - seoScore: [number]
   - seoNotes: [formatted summary with PASS/ISSUES/suggestions]
   - lastSeoReviewAt: [today ISO date]
   - If metaTitle or metaDescription empty, populate with suggestions

Return: item name, score, rating, top 3 issues.

Step 4: Collect and report

## Bulk SEO Audit Complete

Audited: X/Y items
Average score: XX/100

| Item | Type | Score | Rating | Top Issue |
|------|------|-------|--------|-----------|
| ProtonMail | Service | 85 | Good | Missing ogDescription |
| Gmail | Service | 45 | Major issues | No meta fields |
| ... | ... | ... | ... | ... |

Score distribution:
- Excellent (90-100): X items
- Good (70-89): X items
- Needs work (50-69): X items
- Major issues (<50): X items

Priority fixes (items scoring below 50):
1. [item]: [what to fix]

Guardrails

• Max parallel agents: 10 at a time.
• Lightweight agents: SEO checks don't use WebSearch, so they're fast. Can batch 10 comfortably.
• Auto-populate: Empty metaTitle and metaDescription get filled with suggestions.