| name | competitor-analysis |
| description | Analyzes competitor advertising strategies using Facebook Ads Library. Use for competitive research, creative inspiration, and market positioning. |
Competitor Analysis
Search and analyze competitor ads from Facebook Ads Library to understand their advertising strategies, messaging, and creative approaches.
Available Tools
- get_meta_platform_id - Get Meta platform ID for a brand name
- get_meta_ads - Retrieve ads for a specific page/platform ID
Workflows
Find a Competitor's Ads
- Get the platform ID: Use
get_meta_platform_id with the brand name
- Fetch their ads: Use
get_meta_ads with the platform ID
- Analyze the results for patterns in messaging, offers, and creative types
Analyze Competitor Strategy
1. Search for competitor by name/domain
2. Review active ad creatives
3. Identify:
- Primary messaging themes
- Offers and promotions
- Call-to-action patterns
- Creative formats (image, video, carousel)
- Target audience signals
Compare Multiple Competitors
Use batch capabilities to query multiple brands simultaneously:
- Pass an array of brand names to
get_meta_platform_id
- Pass an array of platform IDs to
get_meta_ads
Example Prompts
- "What ads is [competitor] currently running?"
- "Compare ad strategies between [brand A] and [brand B]"
- "Find ads from [competitor] and summarize their messaging"
- "What offers is [competitor] promoting right now?"
Automated Analysis
Run scripts/analyze-competitor.py to generate a strategy summary:
python scripts/analyze-competitor.py "BrandName"
This outputs:
- Ad count and formats
- Common messaging themes
- Offers and CTAs
- Creative type breakdown
About this skill
Part of the Synter free skills collection — open-source agent skills for advertising, PPC, and marketing automation.
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