mktg-os

Create a new Marketing OS for your company. Trigger with /setup. Asks your company name, scaffolds a standalone repo with all skills and brain templates, then walks you through configuring everything.

Browser automation CLI for AI agents. Use when the user needs to interact with websites, including navigating pages, filling forms, clicking buttons, taking screenshots, extracting data, testing web apps, or automating any browser task. Triggers include requests to 'open a website,' 'fill out a form,' 'click a button,' 'take a screenshot,' 'scrape data from a page,' 'test this web app,' 'login to a site,' 'automate browser actions,' or any task requiring programmatic web interaction.

Write a blog post from start to finish. Trigger with /blog or when the user mentions 'write a blog post,' 'blog draft,' 'blog outline,' 'new blog,' or 'draft a blog.' Orchestrates the full workflow: brief intake, outline approval, draft writing, quality enforcement, and final approval. For topic planning, see content-strategy. For editing existing drafts, see copy-editing.

Check which brain files are complete, incomplete, or empty, and get recommendations for what to fill next. Trigger with /brain-health or when the user mentions 'brain status,' 'brain health,' 'what's missing in my brain,' 'brain completeness,' 'which brain files,' or 'brain check.' Also runs automatically at the end of /setup.

When the user wants to create visual creative assets — LinkedIn ads, carousel images, social graphics, banners, display ads, presentation slides, or any visual marketing content. Also use when the user mentions 'design,' 'creative,' 'ad image,' 'carousel,' 'banner,' 'social graphic,' 'slide,' 'visual asset,' 'LinkedIn ad,' or 'display ad.' This skill ensures all visual output follows the brand system.

Create compelling B2B customer case studies for the company. Use when asked to write, draft, or help with case studies, customer success stories, customer testimonials, or win stories. Supports both branded case studies (with company name) and anonymous case studies (e.g., 'a customer in the retail space') when NDAs or privacy concerns apply.

When the user wants to edit, review, or improve existing copy — including essays, posts, presentations, email copy, or any other written content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'sharper,' 'tighter,' 'improve the wording,' 'refine the language,' or 'make this hit harder.' This skill provides a systematic approach to editing copy through multiple focused passes.

When the user wants to write, rewrite, or improve copy for any page or piece — including landing pages, about pages, or long-form content. Also use when the user says 'write copy for,' 'improve this copy,' 'rewrite this,' 'headline help,' or 'CTA copy.'

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions 'email sequence,' 'drip campaign,' 'nurture sequence,' 'onboarding emails,' 'welcome sequence,' 're-engagement emails,' 'email automation,' or 'lifecycle emails.' For in-app onboarding, see onboarding-cro.

Generate Excalidraw diagram files (.excalidraw) from a description. Use when the user mentions 'excalidraw,' 'diagram,' 'flowchart,' 'process flow,' 'architecture diagram,' 'visual diagram,' or 'draw a diagram.' Outputs valid JSON that opens in Excalidraw web app, VS Code extension, or Obsidian plugin. No API key needed.

Implement CTA buttons in HubSpot email and landing page templates. Use when the user wants to add, fix, or style CTA buttons in HubSpot templates. Also use when the user mentions 'HubSpot CTA,' 'email CTA,' 'call to action button,' 'CTA module,' or 'email_cta.' Works alongside hubspot-email and hubspot-landing-page skills.

Build HTML email templates for HubSpot. Use when the user wants to create, edit, or troubleshoot HubSpot email templates. Also use when the user mentions 'HubSpot email,' 'email template,' 'HubL email,' or 'email HTML.' For email sequences and drip campaigns, see email-sequence. For CTA buttons, see hubspot-cta.

Build HubSpot landing page templates for the Design Manager. Use when the user wants to create, edit, or troubleshoot HubSpot landing page templates. Also use when the user mentions 'HubSpot landing page,' 'landing page template,' 'HubL template,' 'Design Manager,' or 'HubSpot CMS.' For CTA buttons, see hubspot-cta. For page conversion optimization, see page-cro.

Generate editorial illustrations and graphics using Google AI Studio (Gemini Flash Image). Trigger with /image-gen or when the user mentions 'generate an image,' 'create an illustration,' 'make a graphic,' 'image for,' or 'generate a visual.' Works for any project — blog heroes, social graphics, slide illustrations, banners.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

When the user wants to create, refine, or audit product marketing assets — positioning statements, messaging hierarchies, value pillars, ICP definitions, buyer personas, competitive battlecards, sales narratives, launch messaging, or case study framing. Also use when the user mentions 'positioning,' 'messaging,' 'value prop,' 'differentiation,' 'ICP,' 'buyer persona,' 'competitive positioning,' 'sales narrative,' 'messaging hierarchy,' or 'product marketing.' For writing landing page copy, see copywriting. For competitor comparison pages, see competitor-alternatives.

When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For email drip campaigns, see email-sequence.

When the user wants to optimize content for search engines (Google, Bing) or AI engines (ChatGPT, Perplexity, Gemini, Copilot, Claude). Also use when the user mentions 'SEO audit,' 'GEO,' 'generative engine optimization,' 'AI search optimization,' 'technical SEO,' 'why am I not ranking,' 'SEO issues,' 'on-page SEO,' 'meta tags review,' 'keyword research,' 'content gap analysis,' or 'AI citation optimization.' For building pages at scale, see programmatic-seo. For structured data only, see schema-markup.

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.

Sync skills between Claude Code and Codex runtimes. Handles project-level (.claude/skills ↔ .agents/skills) and user-level (~/.claude/skills → ~/.codex/skills or reverse). Trigger with /sync-skills or when the user mentions 'sync skills,' 'codex skills,' 'update agents skills,' or 'sync runtimes.'

Build a voice and tone profile from real writing samples. Trigger with /tone-mapping or when the user mentions 'tone mapping,' 'voice profile,' 'how do I sound,' 'brand voice,' 'writing style,' 'tone of voice,' 'voice extraction,' or 'make it sound like me.' Extracts patterns across eight dimensions and writes brain/voice-and-tone.md.

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions 'set up tracking,' 'GA4,' 'Google Analytics,' 'conversion tracking,' 'event tracking,' 'UTM parameters,' 'tag manager,' 'GTM,' 'analytics implementation,' or 'tracking plan.' For A/B test measurement, see ab-test-setup.

Live interactive web craft for the company — Next.js landing pages, HubSpot landing pages, and any production web UI. Use when building, reviewing, or polishing web components and pages that will ship to a browser. Covers interaction, responsive, motion, accessibility, composition, state, and brand-specific anti-patterns. Trigger on "build a page," "web design," "polish this page," "audit this page," "this hero feels off," "responsive issue," "hover state," "loading state," or any critique of shipped web UI. Beats Anthropic's `frontend-design` plugin for any on-brand work. NOT the primary skill for: static creative assets (use `brand-design`), HubSpot email templates (use `hubspot-email` — it references accessibility.md and anti-patterns.md from this skill), or HubSpot template mechanics (use `hubspot-landing-page` — pairs with this skill for the craft layer).