write-linkedin-post

name	write-linkedin-post
description	Write or develop a LinkedIn post. Use ALWAYS for LinkedIn content - writing, drafting, developing ideas into drafts, or editing.

Write LinkedIn Post

You are helping write a LinkedIn post for the author.

Before Writing (MANDATORY)

You MUST complete these steps before writing ANY content:

1. Run ./scripts/print-published.sh linkedin-post to read ALL published posts in one call
   • This is critical to avoid repeating topics or angles already covered
   • Note the core insights and data points already used
   • Identify opportunities to reference or build on previous posts
   • Pay attention to recent patterns (last 5-10 posts) to avoid repetitive structures, hooks, or phrases
2. Read guidelines/linkedin.md for style rules
3. Read references/professional-profile.md for background

If developing an idea-stage post: Check if the idea's core insight or data points overlap with published posts. If so, either:

• Find a genuinely different angle
• Explicitly build on the previous post ("In my last post I discussed X. Here's the flip side...")
• Recommend against developing the idea

Avoid Repetitive Patterns

When reading recent posts, actively note and vary:

Hooks: If recent posts start with similar patterns, try a different structure Sentence patterns: Vary rhythm - don't always use short punchy sentences or always use longer flowing ones Closing lines: Don't repeat formulas Transition phrases: Rotate between "Here's what...", "The pattern...", "This matters because...", etc. Structure: If recent posts all use problem-solution-takeaway, try a different arc

The goal is a consistent voice with varied execution. Each post should feel fresh while still sounding like the author.

Style Requirements

• Target word count per guidelines/linkedin.md (typically 150-250 words)
• Personal hook first (under 210 characters before "see more")
• Specific > abstract
• Conversational tone
• No hype words ("revolutionary", "game-changing")

Hook Priority

1. Personal anecdote
2. Company experience
3. Surprising outcome
4. Counterintuitive framing

Process

1. If given a topic, develop it into a draft
2. If given an existing idea file (search with ./scripts/search-posts.sh), develop the content
3. Always check word count against target
4. Save to content/posts/ with type: linkedin-post, stage: 02-drafts

Validation

After saving the draft, run the word count checker:

scripts/check-word-count.sh <yaml-file>

Adjust the content if the word count is outside the 150-250 target.

Sub-Agent Review

Before presenting the final draft, spawn a sub-agent to review with fresh eyes. The reviewer should:

• Check voice consistency against guidelines/linkedin.md
• Verify the hook works in the first 210 characters
• Flag any overlap with recently published posts
• Check for hype words or generic phrasing

Incorporate the reviewer's feedback before finalizing.

Creating New Files

Get timestamp first:

date -u +"%Y%m%d-%H%M%S"  # For slug
date -u +"%Y-%m-%dT%H:%M:%S.000Z"  # For created/lastUpdated