| name | quick-start-3-wins |
| description | Three plug-and-play prompts for new realtors getting started with Claude — listing descriptions, counter-offer replies, and social posts from MLS pulls. Use when an agent has just installed Claude and wants three useful workflows running today. |
| author | Al Pinder, Victoria Pinder |
| version | 1.0.0 |
Quick Start — 3 Wins for Realtors
When to use this skill
You just installed Claude. You want three workflows running today, not next week. You don't want to read a tutorial — you want copy-paste-go.
What it does
Three prompts. One paragraph each. Compliant from the first character: no school references, no scarcity language, no fair-housing violations, always positive.
Prompt 1 — Listing Description
You're writing a [CITY] [STATE] listing description for me, an agent.
Tone: warm, specific. NEVER use "must-see" or "won't last" or any cliché.
145 words max. The home is at [ADDRESS], [BEDS] bed [BATHS] bath, [SQFT]
sqft, on [LOT] acres, built [YEAR]. Standout features: [3 BULLETS]. End
with a line about [CITY] life that doesn't mention schools.
Why these constraints:
- Banned clichés ("must-see", "won't last") signal low-quality content to search engines.
- The school exclusion is a fair-housing rule — we never sort buyers by school perception.
- 145-word cap matches the optimal MLS field length.
Prompt 2 — Counter-Offer Reply
I'm a real estate agent. My buyer offered $[X] on a list price of $[Y].
The seller countered at $[Z] with [TERMS]. Write a reply email to the
listing agent that holds my position on price but signals flexibility on
close date / inspections / appliances. Tone: collegial, no pressure,
respect their professionalism.
Why this works:
- The reply email is half the negotiation. Most agents under-write it.
- "Collegial, no pressure" matters in small markets where you'll see the same listing agents every week.
- Hold price, flex on close-date / appliances — that's how a 20-year agent writes.
Prompt 3 — Three Social Posts From Today's MLS Pull
I'm a real estate agent in [CITY] [STATE]. Here are today's [N] new
listings under $[BAND]: [PASTE]. Write 3 social posts:
- Post 1: Instagram caption ≤2200 chars, hook + 5 hashtags, no links
- Post 2: Facebook ≤700 chars, conversational, ask a question
- Post 3: TikTok caption ≤300 chars, punchy, 5 hashtags
Frame: positive, never knock anywhere or anyone. No school rankings.
No "won't last."
Why these constraints:
- IG 2200 / FB 700 / TikTok 300 = the actual Notion-rule character caps for compliance.
- "Always positive" and "no school rankings" are fair-housing requirements.
- 5 hashtags hits the sweet-spot for reach on every major platform in 2026.
Compliance notes
- Fair Housing: never references schools, never describes neighborhoods by demographic.
- TCPA: these prompts produce content for owned channels (your social, your listings) — not unsolicited outreach.
- MLS rules: banned clichés ("must-see", "won't last") protect against MLS data-quality penalties.
- Always positive: never knocks a town, builder, neighborhood, competing platform, or competing agent.
Companion content
Built by
Al & Victoria Pinder · ICON Agents · eXp Realty · Greenville, NC
