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Flag keywords with bids too low to appear on the first page of search results.
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Basé sur la classification professionnelle SOC
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-021-below-first-page-bid |
| description | Flag keywords with bids too low to appear on the first page of search results. |
| allowed-tools | Read, Grep, Glob |
Identify keywords where low bids are limiting visibility and performance. Keywords with very low impressions combined with good Quality Scores indicate bid-related issues rather than quality issues. Fixing these can unlock significant additional traffic.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/keywords.md - Keyword bids and Quality Scoredata/performance/campaigns/*/*/keywords_metrics_30_days.md - Impressions and performancedata/account/campaigns/*/campaign.md - Campaign bidding strategyReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_criterion.keyword.text,
ad_group_criterion.keyword.match_type,
ad_group_criterion.cpc_bid_micros,
ad_group_criterion.quality_info.quality_score,
metrics.impressions,
metrics.average_cpc
FROM keyword_view
WHERE ad_group_criterion.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom if you need impression share metrics for more accurate diagnosis.
| Condition | Severity |
|---|---|
| Impressions < 50 AND QS >= 7 | Critical |
| Impressions < 100 AND QS >= 5 | Warning |
| Bid < 50% of ad group avg CPC AND QS >= 6 | Critical |
| Impressions < 200 AND QS < 5 | Info (quality issue) |
Short (default):
## Below-First-Page Bid Audit
**Account:** [Name] | **Analyzed:** [X] keywords | **Issues:** [Y]
### Critical ([Count])
- **[Keyword]** (QS [X]): [Y] impressions, bid $[Z] vs $[A] avg CPC -> Increase to $[B]
### Warnings ([Count])
- **[Keyword]**: [Issue] -> [Fix]
### Recommendations
1. [Priority action with estimated impact]
Detailed adds: