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Ensure all 4 description slots in RSAs are filled with unique, compelling descriptions.
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Basé sur la classification professionnelle SOC
Verify that Search, Display, Shopping, Video, and Performance Max campaigns are never mixed in ways that compromise optimization signals.
Ensure branded and non-branded keywords live in separate campaigns with independent budgets and targets.
Audit naming conventions across all campaigns, ad groups, and labels for a standardized taxonomy.
Evaluate whether each ad group contains tightly themed, closely related keywords (ideally 5-20 per group).
Segment and analyze Search Partners performance separately from Google Search.
Check whether Search campaigns have inadvertently opted into the Google Display Network.
| name | skill-026-rsa-description-optimization |
| description | Ensure all 4 description slots in RSAs are filled with unique, compelling descriptions. |
| allowed-tools | Read, Grep, Glob |
RSAs support 4 descriptions but serve only 2 at a time. Having all 4 slots filled gives the algorithm more combinations to test and improves ad effectiveness. Unfilled description slots directly limit testing and typically result in lower Ad Strength ratings.
Data Source: Standard
Standard Data:
data/account/campaigns/*/*/ads.md - RSA descriptions, headlines, ad strengthReference GAQL:
SELECT
campaign.name,
ad_group.name,
ad_group_ad.ad.id,
ad_group_ad.ad.responsive_search_ad.descriptions,
ad_group_ad.ad_strength,
ad_group_ad.status,
metrics.impressions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
AND ad_group_ad.status != 'REMOVED'
AND segments.date DURING LAST_30_DAYS
Use /google-ads:get-custom for performance metrics by ad.
| Condition | Severity |
|---|---|
| Descriptions = 2 | Warning |
| Descriptions = 3 | Info |
| Description < 40 characters | Warning |
| Duplicate descriptions | Critical |
| No CTA in any description | Warning |
Short (default):
## RSA Description Audit
**Account:** [Name] | **RSAs:** [X] | **Issues:** [Y]
### Critical ([Count])
- **[Campaign] / [Ad Group]**: [X] descriptions, duplicates found -> Replace and add [Y] more
### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [X] descriptions (need [Y] more)
### Summary
| Description Count | RSAs | % |
|-------------------|------|---|
| 4 | X | X% |
| 3 | X | X% |
| 2 | X | X% |
### Recommendations
1. [Priority action]
Detailed adds: