abandoned-cart-recovery

name	abandoned-cart-recovery
description	Design and execute abandoned cart recovery campaigns with email sequences, incentives, and analytics
allowed-tools	["Read","Write","Bash","Grep"]
effort	medium

When to activate

• Setting up abandoned cart email sequences
• Analyzing cart abandonment rates and patterns
• Designing recovery incentives (discounts, free shipping)
• A/B testing recovery campaign effectiveness
• Integrating with Shopify/WooCommerce cart APIs

When NOT to use

• For general email marketing campaigns
• For post-purchase follow-ups
• For loyalty program design

Instructions

1. Measure abandonment rate. Calculate cart abandonment % = (carts created - purchases completed) / carts created over 30 days.
2. Segment abandoned carts. Group by cart value, product category, traffic source, and device type.
3. Design recovery sequence. Create 3-email flow: reminder (1h), incentive (24h), urgency (72h).
4. Set incentive rules. Offer tiered discounts based on cart value — 5% for <$50, 10% for $50-$150, free shipping for >$150.
5. Implement tracking. Tag recovery emails with UTM parameters; track recovery rate, revenue recovered, and ROI.
6. A/B test subject lines and CTAs. Run 50/50 splits on email variants; measure open rate, click rate, and conversion.
7. Report weekly. Dashboard: abandonment rate, recovery rate, revenue recovered, top abandoned products.

Example

Recovery Email #1 (1 hour after abandonment):
Subject: "You left something behind — [Product Name] is waiting"
CTA: "Complete your order"
Incentive: None (reminder only)

Recovery Email #2 (24 hours):
Subject: "10% off your cart — just for you"
CTA: "Claim your discount"
Incentive: 10% off, expires in 48h