gtm-signals-to-engineering-artifacts

name	gtm-signals-to-engineering-artifacts
description	Convert external GTM signals (LinkedIn posts, competitor messaging, market themes) into engineering-first ACE artifacts before drafting marketing copy.
version	1.0.0
category	workspace-hub-learned
applies-to	["hermes","claude","codex","gemini"]
trigger	manual
auto_execute	false
tags	["gtm","engineering","fowt","installation-analysis","linkedin","capability-packaging"]

GTM Signals -> Engineering Artifacts

Use when the user asks to review external posts/content (especially LinkedIn) and "add it to GTM," but wants the result grounded in real ACE engineering capability rather than generic marketing language.

When to use

• Reviewing competitor or adjacent-industry posts for GTM improvements
• Turning market-facing ideas into real capability packaging
• Converting proposed LinkedIn posts / website copy into engineering work
• Adding new capability areas (for example FOWT) without overclaiming current readiness

Core principle

Do not stop at messaging. First convert the GTM signal into an engineering artifact:

• scope note
• method note
• benchmark / validation note
• enhancement backlog
• screening packet outline Only after that should website copy or social posts be derived.

Proven workflow

1. Extract the signal from the external content

For each post, identify:

• the engineering theme
• the operational/business claim
• the differentiator being implied
• the proof gap (what is said visually or rhetorically but not quantified)

Useful buckets from this session:

• engineering-led offshore execution
• engineer-grade explainers with technically correct graphics
• FOWT as O&G-to-renewables transfer (moorings, installation, integrity)
• installation-analysis fidelity (segmented loading, splash-zone realism, geometry/perforation effects)

2. Inventory existing resources before proposing work

Ground everything in repo evidence. Read the closest source docs first.

In this session, the most useful anchors were:

• docs/gtm/capability-map.md
• docs/gtm/capability-summary.md
• docs/gtm/client-conversion-pipeline.md
• docs/gtm/linkedin-content-calendar.md
• docs/gtm/gif-screencast-scripts.md
• docs/research/weis-floating-wind-eval.md
• docs/resources/marine-resources.md
• docs/gtm/expert-network-profiles.md

3. Convert each GTM idea into a workstream

Use a short engineering-first conversion doc to define:

• engineering goal
• why this is the right near-term cut
• inputs already available
• outputs to create
• concrete engineering questions
• definition of done

Proven output path from this session:

• docs/gtm/core-engineering-work-conversion.md

4. Enforce honesty boundaries

For each new capability, separate:

• what ACE can say now
• what ACE cannot claim yet
• what is the next fidelity upgrade path

Critical examples from this session:

• Do not claim full WEIS/OpenFAST certification-grade FOWT capability yet.
• Do not claim segmented hydrodynamic loading is already implemented in Demo 3 unless code/workflow actually exists.
• Do not publish mechanics graphics until sign conventions and boundary conditions are technically correct.

5. Prefer engineering notes before website pages

Create engineering-first source docs such as:

• docs/gtm/fowt-engineering-scope.md
• docs/gtm/installation-analysis-method-note.md

These become the canonical source for:

• website pages
• screening packets
• proposals
• LinkedIn posts
• one-pagers

6. Use parallel subagents for independent notes

If two notes are independent (for example FOWT scope + installation method note), dispatch them in parallel with delegate_task(tasks=[...]). Pass exact grounding files and explicit honesty constraints into each subagent.

Proven pattern:

• one subagent writes the installation note grounded in Demo 3, capability map, and GTM demo docs
• one subagent writes the FOWT scope note grounded in WEIS/RAFT/MoorPy research and marine resources
• main agent reviews both and keeps them as canonical engineering sources

Recommended artifact sequence

For FOWT

1. Engineering scope note
2. Screening packet outline
3. Optional RAFT/MoorPy benchmark note
4. Website page / outreach collateral derived from the above

For installation analysis

1. Method note describing current baseline honestly
2. Enhancement backlog for higher-fidelity upgrades
3. Website/service page derived from the note
4. Social/content pieces derived from the note

Good deliverables

• Scope note with explicit near-term boundary
• Method note distinguishing screening vs detailed analysis
• Enhancement backlog listing the next engineering improvements
• Conversion document that maps GTM ideas to engineering workstreams

Pitfalls

• Writing marketing copy first and engineering notes later
• Treating a useful GTM idea as if it proves implementation readiness
• Blurring current screening capability with planned higher-fidelity capability
• Adding FOWT messaging without checking actual tool/resource readiness
• Reusing technically weak third-party educational diagrams instead of creating reviewed ACE versions

Exit condition

This workflow is complete when:

• the GTM signal has been translated into one or more engineering artifacts
• each artifact is grounded in actual repo resources or documented research
• capability claims are split into "can say now" vs "cannot claim yet"
• downstream website/post work is clearly derivative of the engineering notes rather than the other way around