webflow-mcp-site-audit

name	webflow-mcp:site-audit
description	Comprehensive audit of a Webflow site including pages, CMS collections, health scoring, and actionable insights. Use for site analysis, migration planning, or understanding site structure.

Site Audit

Comprehensive audit of a Webflow site's structure, content health, and quality with detailed analysis and multiple export formats.

Important Note

ALWAYS use Webflow MCP tools for all operations:

• Use Webflow MCP's data_sites_tool with action list_sites for listing available sites
• Use Webflow MCP's data_sites_tool with action get_site for detailed site information
• Use Webflow MCP's data_pages_tool with action list_pages for retrieving all pages
• Use Webflow MCP's data_cms_tool with action get_collection_list for listing CMS collections
• Use Webflow MCP's data_cms_tool with action get_collection_details for detailed collection schemas
• Use Webflow MCP's data_cms_tool with action list_collection_items for counting items
• Use Webflow MCP's webflow_guide_tool to get best practices before starting
• DO NOT use any other tools or methods for Webflow operations
• All tool calls must include the required context parameter (15-25 words, third-person perspective)

Instructions

Phase 1: Site Selection & Discovery

1. Get site: Identify the target site. If user does not provide site ID, ask for it.
2. Fetch site details: Use Webflow MCP's data_sites_tool with action get_site to retrieve:
   • Site name and ID
   • Last published date
   • Last updated date
   • Timezone
   • Locales (primary and secondary)
   • Custom domains
3. Ask user preferences: Ask what level of detail they want:
   • Quick summary (counts only)
   • Standard inventory (pages + collections + counts)
   • Detailed inventory (includes all field schemas, item samples, SEO data)
   • Full export (everything + export to file format)

Phase 2: Pages Inventory

4. List all pages: Use Webflow MCP's data_pages_tool with action list_pages to fetch all pages
5. Categorize pages:
   • Static pages (no collectionId)
   • CMS template pages (has collectionId)
   • Archived pages
   • Draft pages
6. Analyze page structure:
   • Count pages by type
   • Identify pages missing SEO metadata
   • Detect orphaned pages (no navigation links)
   • Check for duplicate slugs

Phase 3: CMS Collections Inventory

7. List all collections: Use Webflow MCP's data_cms_tool with action get_collection_list
8. For each collection:
   • Get detailed schema using Webflow MCP's data_cms_tool with action get_collection_details
   • Count items using Webflow MCP's data_cms_tool with action list_collection_items
   • Analyze field types and requirements
   • Identify required vs optional fields
   • Detect reference fields and relationships
9. Collection analysis:
   • Empty collections (0 items)
   • Unused collections (no template page)
   • Large collections (100+ items)
   • Collections with missing required fields

Phase 4: Analysis & Insights

10. Generate insights:
    • Total content count (pages + items)
    • Content health score
    • SEO readiness
    • Recommended improvements
11. Identify issues:
    • Missing SEO metadata
    • Empty collections
    • Orphaned pages
    • Draft content ratio
12. Show relationships:
    • Which pages use which collections
    • Reference field connections
    • Content dependencies

Phase 5: Export & Formatting

13. Ask export format (if user wants full export):
    • Markdown (readable, great for documentation)
    • JSON (machine-readable, for migrations)
    • CSV (spreadsheet-friendly, for analysis)
    • Text summary (console output only)
14. Generate report in requested format
15. Provide actionable insights: Suggest next steps based on findings

Examples

User prompt:

Give me a complete inventory of my site.

Step 1: Initial Report (Standard Inventory)

📊 Site Audit: MCP Demo#1

**Site Details:**
- Site ID: 6924868ede9d3fbbc3195eb0
- Last published: January 9, 2026
- Last updated: January 9, 2026
- Timezone: Asia/Calcutta
- Primary locale: English (en)

---

**Pages (2 total):**

Static Pages (1):
├── Home (/)

CMS Template Pages (1):
└── Blog Posts Template (/post)
    - Collection: Blog Posts

---

**CMS Collections (1):**

Blog Posts (9 items)
├── Slug: post
├── Fields (8):
│   ├── Name (PlainText, required)
│   ├── Slug (PlainText, required)
│   ├── Post Body (RichText)
│   ├── Post Summary (PlainText)
│   ├── Main Image (Image)
│   ├── Thumbnail image (Image)
│   ├── Featured? (Switch)
│   └── Color (Color)

---

**Summary:**
- ✅ 2 pages (1 static, 1 CMS template)
- ✅ 1 CMS collection with 9 published items
- ✅ Site fully published and up-to-date

Would you like a detailed analysis or export in a specific format?

Step 2: Detailed Analysis (when user requests)

🔍 Detailed Analysis: MCP Demo#1

**Content Health Score: 85/100**

✅ Strengths:
- All collections have items (no empty collections)
- All pages are published (no drafts)
- Site recently published (Jan 9, 2026)
- Consistent field structure in Blog Posts

⚠️ Areas for Improvement:
- No SEO metadata on template page (missing meta description)
- Limited page count (consider adding About, Contact pages)
- No reference fields (could link categories/authors to posts)

💡 Recommendations:
1. Add meta descriptions to all pages for better SEO
2. Consider creating a Categories collection for post organization
3. Add an Authors collection for multi-author blog support
4. Create navigation pages (About, Contact, Privacy Policy)

**Collection Breakdown:**

Blog Posts:
- 9 published items (0 drafts, 0 archived)
- 5 featured posts (56%)
- All required fields populated ✓
- Field usage:
  - Name: 100% (9/9)
  - Slug: 100% (9/9)
  - Post Body: 100% (9/9)
  - Post Summary: 100% (9/9)
  - Main Image: 100% (9/9)
  - Thumbnail: 100% (9/9)
  - Featured: 100% (9/9)
  - Color: 100% (9/9)

**Sample Items:**
1. "Why Webflow is the Best Choice for 2026" (featured)
2. "Top Webflow Features to Look Forward to in 2026"
3. "Webflow vs. Competitors: Who Will Win in 2026?" (featured)

---

Export this inventory? (markdown/json/csv/no)

Step 3: Export Options

📥 Export Format Options:

1. **Markdown** - Human-readable documentation
   - Great for README files, wikis, documentation
   - Preserves structure and formatting

2. **JSON** - Machine-readable structured data
   - Perfect for migrations, integrations
   - Includes all raw API data

3. **CSV** - Spreadsheet-friendly
   - Easy to analyze in Excel/Google Sheets
   - Separate files for pages and collections

Which format would you like? (1/2/3)

Guidelines

Phase 1: Critical Requirements

Site Information:

• Always fetch complete site details using data_sites_tool with action get_site
• Include last published and last updated dates
• Show timezone and locale information
• Display custom domains if configured

User Options: Offer multiple detail levels:

• Quick: Just counts
• Standard: Pages + collections + basic info
• Detailed: Full schema + analysis + insights
• Export: Everything + file output

Phase 2: Pages Analysis

Page Categorization:

• Separate static pages from CMS template pages
• Flag archived and draft pages separately
• Show page slugs/URLs for reference
• Identify pages with missing SEO metadata

Page Health Checks:

• Missing meta descriptions
• Missing OG tags
• Duplicate slugs (error condition)
• Orphaned pages (not linked in nav)

Phase 3: Collections Analysis

Collection Details: For each collection, show:

• Display name and singular name
• Slug (URL structure)
• Total field count
• Required vs optional fields breakdown
• Item count (published/draft/archived)
• Last updated date

Field Analysis: Categorize by type:

• Text fields (PlainText, RichText)
• Media fields (Image, Video, File)
• Relationship fields (Reference, MultiReference)
• Data fields (DateTime, Number, Color)
• Boolean fields (Switch)
• Selection fields (Option)

Field Validation:

• Show max length constraints
• Show validation patterns
• Flag required fields
• Identify reference field targets

Phase 4: Analysis & Insights

Content Health Score (0-100): Calculate based on:

• SEO metadata completeness (25 points)
• Content-to-page ratio (20 points)
• Field utilization (20 points)
• Recent updates (15 points)
• Structure quality (20 points)

Issue Detection:

• 🔴 Critical: Missing required fields, duplicate slugs
• ⚠️ Warning: Empty collections, missing SEO, drafts
• 💡 Suggestion: Add pages, create relationships, organize

Recommendations: Suggest improvements based on:

• Missing page types (About, Contact, etc.)
• Underutilized collections
• Missing relationships between collections
• SEO optimization opportunities

Phase 5: Export Formats

Markdown Export:

# Site Audit: [Site Name]

## Site Information
- ID: [site-id]
- Last Published: [date]

## Pages
### Static Pages
- Home (/)
- About (/about)

### CMS Templates
- Blog Post (/post/[slug])

## Collections
### Blog Posts (47 items)
**Fields:**
- Title (PlainText, required)
- Slug (PlainText, required)
- Content (RichText)
...

JSON Export:

{
  "site": {
    "id": "...",
    "name": "...",
    "lastPublished": "..."
  },
  "pages": [...],
  "collections": [...]
}

CSV Export: Generate separate files:

• pages.csv: All pages with metadata
• collections.csv: Collection metadata
• fields.csv: All fields across collections
• items.csv: Item counts per collection

Performance Optimization

Batch Processing:

• For sites with 20+ collections, show progress
• For collections with 100+ items, paginate counts
• Provide estimated time for large sites

Error Handling:

• If data_pages_tool with action list_pages fails, continue with collections
• If data_cms_tool with action get_collection_details fails, show basic collection info
• Report partial successes separately
• Offer to retry failed operations

Data Efficiency:

• Use pagination for large result sets
• Only fetch detailed schemas when needed
• Limit item samples to 3-5 per collection
• Cache site info for repeat operations

Best Practices

Read-Only Operation:

• No confirmation needed (read-only)
• Safe to run multiple times
• No side effects or modifications

Clear Organization:

• Group by content type (pages/collections)
• Use visual hierarchy (├── └──)
• Show counts prominently
• Highlight issues with icons (✅ ⚠️ 🔴 💡)

Actionable Output:

• Always end with recommendations
• Offer export options for detailed inventories
• Suggest next steps based on findings
• Provide comparison against best practices

Version Tracking: If user runs inventory multiple times:

• Compare with previous run
• Show changes (new pages, deleted collections)
• Track content growth over time
• Alert on significant changes