campaign-launcher

name	campaign-launcher
description	Use this skill when the user asks Claude to plan, structure, or launch a Meta ad campaign — from pre-launch brief through PAUSED ad creation via Meta Ads MCP. Encodes the AI Com Academy testing framework, ad set structure, and the coach-approval gates that govern Jake's launches.

Campaign Launcher

Purpose: Translate strategy → executable Meta campaign structure following AI Com Academy testing framework.

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PRE-LAUNCH CHECKLIST

Before any campaign brief is written:

• Brand pack loaded
• Offer brief confirmed (price, bonuses, guarantee, expiration)
• At least 2 avatars defined (or 1 avatar + 2 angles)
• At least 3 hook concepts per avatar/angle (= 6-9 ads total minimum)
• Coach has reviewed strategy
• Store / PDP is launch-ready (run launch-qa skill if needed)
• Pixel and CAPI installed and firing
• Unit economics computed:
  • AOV: $X
  • Gross margin: Y%
  • Break-even CPA: $Z
  • Target ROAS: ratio

If any of these are missing → don't launch yet, list what's blocking.

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CAMPAIGN STRUCTURE TEMPLATE

Campaign: <Brand> | <Offer Name> | <Phase>
  Objective: Sales
  Budget: <coach-approved daily budget>
  Duration: <test period — typically 7 days minimum>

  Ad Set 1: <Avatar/Angle 1>
    Targeting: <Audience>
    Placements: <Auto or manual per coach>
    Ads:
      Ad 1: <Hook 1> — <Format>
      Ad 2: <Hook 2> — <Format>
      Ad 3: <Hook 3> — <Format>

  Ad Set 2: <Avatar/Angle 2>
    ...

  Ad Set 3: <Avatar/Angle 3>
    ...

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AVATAR/ANGLE → AD SET MAPPING

Each ad set isolates ONE variable so post-launch attribution is clean.

Examples:

Palm Aura — three avatars:

• Ad Set A: Crafters & Makers (knitters, ceramic artists, hand-intensive hobbies)
• Ad Set B: Remote Workers / Keyboard Athletes
• Ad Set C: 50+ Morning Stiffness sufferers

Each ad set gets 3-5 ads using hooks tailored to that avatar.

Pit Smith — angles within one core avatar:

• Ad Set A: "Clean grate, less scrubbing" (functional angle)
• Ad Set B: "Father's Day gift" (gifting angle)
• Ad Set C: "Pitmaster identity" (aspirational angle)

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HOOK QUALITY GATES

Before locking a hook for testing:

1. Pattern interrupt OR curiosity OR pain-first OR proof-led. Pick one. Don't blend.
2. Reads in 3 seconds on mobile. No second-line overflow on 375px.
3. No saturated competitor phrasing. Check via TrendTrack / GetHookd first.
4. Compliant with Meta policies. Especially for health (Palm Aura) — no cure claims, no medical-grade promises.
5. Aligns with the avatar's Eugene Schwartz awareness level. Problem-aware audience needs different hook than product-aware.

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META ADS MCP — LAUNCH SEQUENCE

When ready to launch via MCP:

1. ads_get_ad_accounts → confirm account access
2. ads_get_user_pages → confirm correct FB Page
3. ads_create_campaign (PAUSED)
   - Objective: OUTCOME_SALES
   - Status: PAUSED
4. For each ad set:
   a. ads_create_ad_set (PAUSED)
      - Targeting per spec
      - Budget per spec
      - Placement per coach guidance
   b. For each ad:
      ads_create_creative → ads_create_ad (PAUSED)
5. Verify all entities created
6. Report structure back to Jake
7. Wait for explicit "activate" before any ads_activate_entity call

NEVER create campaigns/ad sets/ads in non-PAUSED state from this skill. Activation is a separate, explicit action.

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HANDOFF TO POST-LAUNCH

Once a campaign is live, switch to post-launch-analysis skill for Day 3 / 7 / 14 reviews.