seo-strategy

context	fork
name	seo-strategy
description	SEO strategy covering keyword research, search intent, ranking factors, keyword clustering, and GEO (Generative Engine Optimization). Use when user asks about SEO strategy, keyword research, search intent, ranking factors, content gaps, SEO roadmap, GEO, 검색엔진최적화, 키워드 리서치, 검색 의도, 키워드 뭐로 잡을지 알려줘, SEO 로드맵 짜줘, or 검색 상위 노출 전략 세워줘.
lang	["en","ko"]
platforms	["claude-code","gemini-cli","codex-cli","cursor"]
level	3
triggers	["SEO","search engine","keyword","organic search","SERP","link building","technical SEO"]
agents	["code-reviewer","backend-developer"]
tokens	~4K
category	marketing
source_hash	64f38bc5
whenNotToUse	Internal-only content, behind-login pages, or developer documentation where organic search ranking is not a goal; also not applicable when the content is not publicly indexable.

SEO Strategy

When This Skill Applies

• Developing keyword strategies and content roadmaps
• Classifying search intent for keyword targeting
• Planning SEO campaigns with prioritized actions
• Analyzing ranking factors and competitive position
• Adapting to AI search / GEO (Generative Engine Optimization)

Core Guidance

1. SEO Strategy Process

Audit Current State -> Keyword Research -> Intent Classification -> Keyword Clustering -> Content Mapping -> Priority Scoring -> Roadmap Creation -> Execution -> Monitoring

2. Search Intent Classification

Intent	Signals	Content Type	Conversion Potential
Informational	"how to", "what is", "guide"	Blog, guide, FAQ	Low (awareness)
Navigational	Brand names, product names	Homepage, product page	Medium (brand)
Commercial	"best", "review", "comparison"	Comparison, review page	High (consideration)
Transactional	"buy", "pricing", "signup"	Product, pricing, signup	Highest (decision)

3. Keyword Research Framework

Seed Expansion Methods:

• Competitor keyword mining
• Related searches and "People Also Ask"
• Topic cluster brainstorming
• Customer language from support/sales
• Forum and community mining

Keyword Evaluation Criteria:

Factor	Weight	Scoring
Search volume	25%	Monthly search volume
Difficulty	25%	Competition level (1-100)
Relevance	30%	Alignment to product/audience
Intent match	20%	Commercial/transactional intent

Priority Score: (volume * 0.25) + ((100 - difficulty) * 0.25) + (relevance * 0.30) + (intent * 0.20)

4. Keyword Clustering

Group keywords by topic clusters for topical authority:

Pillar Topic: [broad keyword]
├── Cluster 1: [subtopic] -> [page/URL]
│   ├── [long-tail keyword 1]
│   ├── [long-tail keyword 2]
│   └── [long-tail keyword 3]
├── Cluster 2: [subtopic] -> [page/URL]
└── Cluster 3: [subtopic] -> [page/URL]

Cluster Rules:

• Each cluster maps to one URL
• Pillar page links to all cluster pages
• Cluster pages interlink within cluster
• One primary keyword per page, 2-5 secondary

5. Ranking Factors (Weighted)

Category	Factor	Impact
Content	Quality, relevance, comprehensiveness	Very High
Content	Keyword optimization, heading structure	High
Technical	Page speed, Core Web Vitals	High
Technical	Mobile-friendliness	High
Authority	Backlinks (quality > quantity)	Very High
Authority	Domain authority, brand signals	High
Experience	User engagement, dwell time, bounce	Medium-High
Experience	E-E-A-T signals	Medium-High

6. GEO (Generative Engine Optimization)

Optimizing for AI-powered search (ChatGPT, Gemini, Perplexity):

Traditional SEO	GEO Adaptation
Keyword density	Natural language, entity coverage
Blue link ranking	Citation-worthiness
Click-through rate	Source attribution
Backlinks	Authoritative content structure
Meta descriptions	Structured data, clear summaries

GEO Best Practices:

• Provide clear, definitive answers early in content
• Use structured data (FAQ, HowTo, Article schema)
• Include statistics, citations, and expert quotes
• Write in a style that AI can easily extract and attribute
• Ensure brand entity is well-defined across the web

7. SEO Roadmap Template

Phase	Timeframe	Focus	Expected Impact
Quick Wins	Month 1-2	Fix technical issues, optimize existing pages	10-20% traffic lift
Foundation	Month 2-4	Core content creation, internal linking	20-40% growth
Growth	Month 4-8	Link building, content scaling, new clusters	40-80% growth
Authority	Month 8-12	Thought leadership, PR, advanced content	80-150% growth

Output Format

SEO STRATEGY
============
Target:     [domain/product]
Focus:      [keyword strategy|audit|content gap|competitor|GEO]

KEYWORD STRATEGY
----------------
Keyword         | Volume | Difficulty | Intent        | Priority
----------------|--------|------------|---------------|----------
[keyword]       | [vol]  | [1-100]    | [intent type] | [P1-P3]

TOPIC CLUSTERS
--------------
Pillar: [topic]
  Cluster 1: [subtopic] -> [target URL]
    Keywords: [kw1], [kw2], [kw3]

ROADMAP
-------
Phase        | Timeframe  | Actions              | Target
-------------|-----------|----------------------|--------
[phase]      | [months]  | [key actions]        | [metric target]

Quick Reference

Intent Types: informational, navigational, commercial, transactional Priority Score: volume (25%) + (100-difficulty) (25%) + relevance (30%) + intent (20%) Cluster Rule: One primary keyword per page, pillar links to all clusters

---

References

• See ${CLAUDE_SKILL_DIR}/references/search-intent-classification.md for search intent classification framework
• See ${CLAUDE_SKILL_DIR}/references/keyword-priority-formula.md for keyword priority formula
• See ${CLAUDE_SKILL_DIR}/references/geo-optimization-guide.md for GEO (Generative Engine Optimization) principles

Rationalizations

The following table captures common excuses agents make to skip the rigor of this marketing practice, paired with factual rebuttals.

Excuse	Rebuttal
"Keyword density still matters."	Keyword density has been deprecated as a ranking signal since ~2013; topical coverage and intent match are what rank today.
"We'll add schema markup later."	Structured data is a prerequisite for rich results and GEO surfaces; shipping without it forfeits SERP real estate permanently.
"Search intent is the same across keywords."	Intent (informational, navigational, transactional, commercial) dictates page type; mismatched intent kills ranking regardless of content quality.
"Publishing velocity beats depth."	Thin-content velocity triggers Helpful Content classifier demotions; one authoritative page beats ten shallow ones.
"Link building means buying links."	Paid link schemes violate Google guidelines and trigger manual actions; durable authority comes from digital PR and linkable assets.