| name | aida-engine |
| description | Generate F&B copy using the AIDA framework: Attention → Interest → Desire → Action |
| version | 1.0.0 |
| tier | community |
| category | copywriting |
| author | 12eat AI Lab |
| license | MIT |
| min_plugin_version | 0.5.5 |
AIDA Engine
AIDA is the most battle-tested copywriting framework. For F&B brands, it maps naturally to how customers discover, consider, and order food. Use it for captions, email subject lines, and ad copy.
When to Use
- Writing promotional captions for new menu items
- Crafting launch announcements for seasonal dishes
- Creating ad copy for delivery platform promotions
- Any content where the goal is to drive immediate orders
When NOT to Use
- Evergreen brand-building content (use StoryBrand instead)
- Review response copy
- Google Maps business descriptions
Framework
A — Attention (1–2 sentences)
Hook the reader instantly. Lead with a bold claim, surprising fact, sensory detail, or question. Make stopping the scroll non-optional.
I — Interest (2–3 sentences)
Deepen the hook. Explain why this matters to them — context, origin story, technique, or what makes it different. No generic adjectives.
D — Desire (2–3 sentences)
Make them want it. Paint the experience: taste, texture, smell, occasion. Connect to an emotion or identity — family, nostalgia, celebration, adventure.
A — Action (1 sentence)
One clear next step. Be specific. "Order now" is weak; "Tap the link to get it delivered in 30 min" is strong.
Formula
[ATTENTION]
{{bold_hook}} — {{unexpected_fact_or_claim}}
[INTEREST]
{{why_it_matters}} + {{origin_or_technique}}
[DESIRE]
{{sensory_experience}} — {{emotional_connection}}
[ACTION]
{{specific_cta_with_friction_removed}}
Examples
Example 1 — New Dish Launch (Instagram, EN)
Input: Introducing char siu pork belly bao, soft steamed bun, available for delivery this weekend.
Output:
You've never had a bao like this. 🔥
Our char siu pork belly is slow-roasted for 6 hours until the fat renders into silk — then tucked into a hand-folded steamed bun that took us three months to perfect.
One bite and you're in a Hong Kong tea house on a rainy Sunday morning. Warm, rich, a little smoky. The kind of thing you'll think about the next day.
Available this weekend only — order now at the link in bio before they sell out (they always do).
Example 2 — Seasonal Promotion (Facebook, ZH)
Input: 限时推出：麻辣水煮鱼，外卖优惠立减$5。
Output:
有一种辣，是让你停不下来的那种。
我们的水煮鱼用了整整27种香料，红汤里藏着花椒的麻、郫县豆瓣的香，还有刚炸好的辣椒油浇上去的那一声"滋——"。
冷了一天，就该犒劳自己一顿真正过瘾的川味。
本周外卖立减$5，今晚10点截止。点击下方链接，现在就点。
Notes
- Keep Attention under 15 words — shorter stops more scrolls
- In ZH copy, Desire can be longer (Chinese readers respond to richer sensory description)
- For TikTok captions, compress AIDA into 3 sentences total; expand for Facebook
- Never start Action with "Don't forget to" — it's weak and passive
