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Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions.
Claude as the trainer. Walks an SMB owner through connecting their first two tools, runs one recipe to prove immediate value, interviews them about their business (industry, size, top three headaches), stores that context persistently so every other skill benefits, and sets a weekly check-in cadence. Use when the owner is getting started or says any of: "set me up," "setup," "help me get set up," "get started," "help me get started," "get me started," "what can you do," "I'm new to this," or is in their first session.
Produces a one-page cross-functional business snapshot for SMB owners — cash position (QuickBooks), sales trend (PayPal/Square), pipeline movement (HubSpot), this week's commitments (Calendar), urgent watch-list items (Gmail/Slack), and the single most important thing needing attention today. Proactively tries every available connector and gracefully scopes to whatever is connected — one connector gives a partial pulse; the full stack gives the full picture. Trigger when the user asks how the business is doing, wants a snapshot, a weekly summary, a Monday brief, or says anything like "what am I missing" or "catch me up on the business."
Ranks the top-5 leads most worth calling today, supplies talking points from email history, blocks time on the calendar, and drafts follow-up messages. Accepts optional count and date arguments.
Takes an approved content brief and executes a campaign end-to-end: builds the posting calendar, generates Canva designs for social posts, drafts caption and email copy, and stages social sends in HubSpot. Canva is used for social posts only (Instagram, Facebook, X, LinkedIn) — email content is drafted as plain text and surfaced inline for the owner to send from their own tool. Every step requires explicit owner approval. Use when the user says "make the content," "generate the posts," "create the assets," "turn this into a campaign," or hands off an approved brief for execution.
Reads AR/AP, historical cash timing, and known fixed costs from QuickBooks, PayPal, Stripe, or Square — or a CSV upload — and produces a 30/60/90-day cash flow forecast with percentage-variance confidence bands and named risk flags. Delivers a chat summary and a downloadable XLSX. Use when the user asks "forecast my cash flow," "will I make payroll," mentions "runway," or says "cash crunch." Falls back to CSV upload when no connector is live.
Closes the month — reconciles QB vs payment processors, flags gaps, writes P&L narrative, exports close packet. Accepts optional month and save-to arguments.
| name | enrich-lead |
| description | Instant lead enrichment. Drop a name, company, LinkedIn URL, or email and get the full contact card with email, phone, title, company intel, and next actions. |
| user-invocable | true |
| argument-hint | [name, company, LinkedIn URL, or email] |
Turn any identifier into a full contact dossier. The user provides identifying info via "$ARGUMENTS".
/apollo:enrich-lead Tim Zheng at Apollo/apollo:enrich-lead https://www.linkedin.com/in/timzheng/apollo:enrich-lead sarah@stripe.com/apollo:enrich-lead Jane Smith, VP Engineering, Notion/apollo:enrich-lead CEO of FigmaFrom "$ARGUMENTS", extract every identifier available:
If the input is ambiguous (e.g. just "CEO of Figma"), first use mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with relevant title and domain filters to identify the person, then proceed to enrichment.
Credit warning: Tell the user enrichment consumes 1 Apollo credit before calling.
Use mcp__claude_ai_Apollo_MCP__apollo_people_match with all available identifiers:
first_name, last_name if name is knowndomain or organization_name if company is knownlinkedin_url if LinkedIn is providedemail if email is providedreveal_personal_emails to trueIf the match fails, try mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with looser filters and present the top 3 candidates. Ask the user to pick one, then re-enrich.
Use mcp__claude_ai_Apollo_MCP__apollo_organizations_enrich with the person's company domain to pull firmographic context.
Format the output exactly like this:
[Full Name] | [Title] [Company Name] · [Industry] · [Employee Count] employees
| Field | Detail |
|---|---|
| Email (work) | ... |
| Email (personal) | ... (if revealed) |
| Phone (direct) | ... |
| Phone (mobile) | ... |
| Phone (corporate) | ... |
| Location | City, State, Country |
| URL | |
| Company Domain | ... |
| Company Revenue | Range |
| Company Funding | Total raised |
| Company HQ | Location |
Ask the user which action to take:
mcp__claude_ai_Apollo_MCP__apollo_contacts_create with run_dedupe: truemcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search with q_organization_domains_list set to this company