// Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers.
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| name | create-an-asset |
| description | Generate tailored sales assets (landing pages, decks, one-pagers, workflow demos) from your deal context. Describe your prospect, audience, and goal — get a polished, branded asset ready to share with customers. |
Generate custom sales assets tailored to your prospect, audience, and goals. Supports interactive landing pages, presentation decks, executive one-pagers, and workflow/architecture demos.
Invoke this skill when:
/create-an-asset or /create-an-asset [CompanyName]This skill creates professional sales assets by gathering context about:
The skill then researches, structures, and builds a polished, branded asset ready to share with customers.
From the user's email domain, identify what company they work for.
Actions:
"[domain]" company products services site:linkedin.com OR site:crunchbase.com| Scenario | Action |
|---|---|
| Single-product company | Auto-populate seller context |
| Multi-product company | Ask: "Which product or solution is this asset for?" |
| Consultant/agency/generic domain | Ask: "What company or product are you representing?" |
| Unknown/startup | Ask: "Briefly, what are you selling?" |
Store seller context:
seller:
company: "[Company Name]"
product: "[Product/Service]"
value_props:
- "[Key value prop 1]"
- "[Key value prop 2]"
- "[Key value prop 3]"
differentiators:
- "[Differentiator 1]"
- "[Differentiator 2]"
pricing_model: "[If publicly known]"
Persist to knowledge base for future sessions. On subsequent invocations, confirm: "I have your seller context from last time — still selling [Product] at [Company]?"
Ask the user:
| Field | Prompt | Required |
|---|---|---|
| Company | "Which company is this asset for?" | ✓ Yes |
| Key contacts | "Who are the key contacts? (names, roles)" | No |
| Deal stage | "What stage is this deal?" | ✓ Yes |
| Pain points | "What pain points or priorities have they shared?" | No |
| Past materials | "Upload any conversation materials (transcripts, emails, notes, call recordings)" | No |
Deal stage options:
Ask the user:
| Field | Prompt | Required |
|---|---|---|
| Audience type | "Who's viewing this?" | ✓ Yes |
| Specific roles | "Any specific titles to tailor for? (e.g., CTO, VP Engineering, CFO)" | No |
| Primary concern | "What do they care most about?" | ✓ Yes |
| Objections | "Any concerns or objections to address?" | No |
Audience type options:
Primary concern options:
Ask the user:
| Field | Prompt | Required |
|---|---|---|
| Goal | "What's the goal of this asset?" | ✓ Yes |
| Desired action | "What should the viewer do after seeing this?" | ✓ Yes |
Goal options:
Ask the user: "What format works best for this?"
| Format | Description | Best For |
|---|---|---|
| Interactive landing page | Multi-tab page with demos, metrics, calculators | Exec alignment, intros, value prop |
| Deck-style | Linear slides, presentation-ready | Formal meetings, large audiences |
| One-pager | Single-scroll executive summary | Leave-behinds, quick summaries |
| Workflow / Architecture demo | Interactive diagram with animated flow | Technical deep-dives, POC demos, integrations |
First, parse from user's description. Look for:
Then ask for any gaps:
| If Missing... | Ask... |
|---|---|
| Components unclear | "What systems or components are involved? (databases, APIs, AI, middleware, etc.)" |
| Flow unclear | "Walk me through the step-by-step flow" |
| Human touchpoints unclear | "Where does a human interact in this workflow?" |
| Scenario vague | "What's a concrete example scenario to demo?" |
| Integration specifics | "Any specific tools or platforms to highlight?" |
| Level | Indicators | Research Depth |
|---|---|---|
| Rich | Transcripts uploaded, detailed pain points, clear requirements | Light — fill gaps only |
| Moderate | Some context, no transcripts | Medium — company + industry |
| Sparse | Just company name | Deep — full research pass |
Prospect basics
"[Company]" annual report investor presentation 2025 2026"[Company]" CEO strategy priorities 2025 2026Leadership
"[Company]" CEO CTO CIO 2025Brand colors
"[Company]" brand guidelinesIndustry context
"[Industry]" trends challenges 2025 2026Technology landscape
"[Company]" technology stack tools platformsCompetitive context
"[Company]" vs [seller's competitors]| Purpose | Recommended Sections |
|---|---|
| Intro | Company Fit → Solution Overview → Key Use Cases → Why Us → Next Steps |
| Discovery follow-up | Their Priorities → How We Help → Relevant Examples → ROI Framework → Next Steps |
| Technical deep-dive | Architecture → Security & Compliance → Integration → Performance → Support |
| Exec alignment | Strategic Fit → Business Impact → ROI Calculator → Risk Mitigation → Partnership |
| POC proposal | Scope → Success Criteria → Timeline → Team → Investment → Next Steps |
| Deal close | Value Summary → Pricing → Implementation Plan → Terms → Sign-off |
Audience adjustments:
Same sections as landing page, formatted as linear slides:
1. Title slide (Prospect + Seller logos, partnership framing)
2. Agenda
3-N. One section per slide (or 2-3 slides for dense sections)
N+1. Summary / Key takeaways
N+2. Next steps / CTA
N+3. Appendix (optional — detailed specs, pricing, etc.)
Slide principles:
Condense to single-scroll format:
┌─────────────────────────────────────┐
│ HERO: "[Prospect Goal] with [Product]" │
├─────────────────────────────────────┤
│ KEY POINT 1 │ KEY POINT 2 │ KEY POINT 3 │
│ [Icon + 2-3 │ [Icon + 2-3 │ [Icon + 2-3 │
│ sentences] │ sentences] │ sentences] │
├─────────────────────────────────────┤
│ PROOF POINT: [Metric, quote, or case study] │
├─────────────────────────────────────┤
│ CTA: [Clear next action] │ [Contact info] │
└─────────────────────────────────────┘
Structure based on complexity:
| Complexity | Components | Structure |
|---|---|---|
| Simple | 3-5 | Single-view diagram with step annotations |
| Medium | 5-10 | Zoomable canvas with step-by-step walkthrough |
| Complex | 10+ | Multi-layer view (overview → detailed) with guided tour |
Standard elements:
[Scenario Name] — Powered by [Seller Product]All content should:
Headline: "[Prospect's Goal] with [Seller's Product]"
Subhead: Tie to their stated priority or top industry challenge
Metrics: 3-4 key facts about the prospect (shows we did homework)
Reference specific pain points from conversation:
- Use their exact words where possible
- Show we listened and understood
- Connect each to how we help
For each pain point:
├── The challenge (in their words)
├── How [Product] addresses it
├── Proof point or example
└── Outcome / benefit
3-5 relevant use cases:
├── Visual mockup or interactive demo
├── Business impact (quantified if possible)
├── "How it works" — 3-4 step summary
└── Relevant to their industry/role
Interactive calculator with:
├── Inputs relevant to their business (from research)
│ ├── Number of users/developers
│ ├── Current costs or time spent
│ └── Expected improvement %
├── Outputs:
│ ├── Annual value / savings
│ ├── Cost of solution
│ ├── Net ROI
│ └── Payback period
└── Assumptions clearly stated (editable)
├── Differentiators vs. alternatives they might consider
├── Trust, security, compliance positioning
├── Support and partnership model
└── Customer proof points (logos, quotes, case studies)
├── Clear action aligned to Purpose (c)
├── Specific next step (not vague "let's chat")
├── Contact information
├── Suggested timeline
└── What happens after they take action
For each system, define:
component:
id: "snowflake"
label: "Snowflake Data Warehouse"
type: "database" # database | api | ai | middleware | human | document | output
icon: "database"
description: "Financial performance data"
brand_color: "#29B5E8"
Component types:
human — Person initiating or receivingdocument — PDFs, contracts, filesai — AI/ML models, agentsdatabase — Data stores, warehousesapi — APIs, servicesmiddleware — Integration platforms, MCP serversoutput — Dashboards, reports, notificationsFor each step, define:
step:
number: 1
from: "human"
to: "claude"
action: "Initiates performance review"
description: "Sarah, a Brand Analyst at [Prospect], kicks off the quarterly review..."
data_example: "Review request: Nike brand, Q4 2025"
duration: "~1 second"
value_note: "No manual data gathering required"
Write a clear, specific walkthrough:
Step 1: Human Trigger
"Sarah, a Brand Performance Analyst at Centric Brands, needs to review
Q4 performance for the Nike license agreement. She opens the review
dashboard and clicks 'Start Review'..."
Step 2: Contract Analysis
"Claude retrieves the Nike contract PDF and extracts the performance
obligations: minimum $50M revenue, 12% margin requirement, quarterly
reporting deadline..."
Step 3: Data Query
"Claude formulates a query and sends it to Workato DataGenie:
'Get Q4 2025 revenue and gross margin for Nike brand from Snowflake'..."
Step 4: Results & Synthesis
"Snowflake returns the data. Claude compares actuals vs. obligations:
Revenue $52.3M ✓ (exceeded by $2.3M)
Margin 11.2% ⚠️ (0.8% below threshold)..."
Step 5: Insight Delivery
"Claude synthesizes findings into an executive summary with
recommendations: 'Review promotional spend allocation to improve
margin performance...'"
:root {
/* === Prospect Brand (Primary) === */
--brand-primary: #[extracted from research];
--brand-secondary: #[extracted];
--brand-primary-rgb: [r, g, b]; /* For rgba() usage */
/* === Dark Theme Base === */
--bg-primary: #0a0d14;
--bg-elevated: #0f131c;
--bg-surface: #161b28;
--bg-hover: #1e2536;
/* === Text === */
--text-primary: #ffffff;
--text-secondary: rgba(255, 255, 255, 0.7);
--text-muted: rgba(255, 255, 255, 0.5);
/* === Accent === */
--accent: var(--brand-primary);
--accent-hover: var(--brand-secondary);
--accent-glow: rgba(var(--brand-primary-rgb), 0.3);
/* === Status === */
--success: #10b981;
--warning: #f59e0b;
--error: #ef4444;
}
/* Primary: Clean, professional sans-serif */
font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
/* Headings */
h1: 2.5rem, font-weight: 700
h2: 1.75rem, font-weight: 600
h3: 1.25rem, font-weight: 600
/* Body */
body: 1rem, font-weight: 400, line-height: 1.6
/* Captions/Labels */
small: 0.875rem, font-weight: 500
Cards:
var(--bg-surface)Buttons:
var(--accent) background, white textAnimations:
Component Nodes:
.node {
background: var(--bg-surface);
border: 2px solid var(--brand-primary);
border-radius: 12px;
padding: 16px;
min-width: 140px;
}
.node.active {
box-shadow: 0 0 20px var(--accent-glow);
border-color: var(--accent);
}
.node.human {
border-color: #f59e0b; /* Warm color for humans */
}
.node.ai {
background: linear-gradient(135deg, var(--bg-surface), var(--bg-elevated));
border-color: var(--accent);
}
Flow Arrows:
.arrow {
stroke: var(--text-muted);
stroke-width: 2;
fill: none;
marker-end: url(#arrowhead);
}
.arrow.active {
stroke: var(--accent);
stroke-dasharray: 8 4;
animation: flowDash 1s linear infinite;
}
Canvas:
.canvas {
background:
radial-gradient(circle at center, var(--bg-elevated) 0%, var(--bg-primary) 100%),
url("data:image/svg+xml,..."); /* Subtle grid pattern */
overflow: auto;
}
Before building any asset, always ask clarifying questions. This ensures alignment and prevents wasted effort.
First, show the user what you understood:
"Here's what I'm planning to build:
**Asset**: [Format] for [Prospect Company]
**Audience**: [Audience type] — specifically [roles if known]
**Goal**: [Purpose] → driving toward [desired action]
**Key themes**: [2-3 main points to emphasize]
[For workflow demos, also show:]
**Components**: [List of systems]
**Flow**: [Step 1] → [Step 2] → [Step 3] → ...
| Question | Why |
|---|---|
| "Does this match your vision?" | Confirm understanding |
| "What's the ONE thing this must nail to succeed?" | Focus on priority |
| "Tone preference? (Bold & confident / Consultative / Technical & precise)" | Style alignment |
| "Focused and concise, or comprehensive?" | Scope calibration |
After user responds:
"Got it. I have what I need. Building your [format] now..."
Or, if still unclear:
"One more quick question: [specific follow-up]"
Max 2 rounds of questions. If still ambiguous, make a reasonable choice and note: "I went with X — easy to adjust if you prefer Y."
Following all specifications above:
All formats: Self-contained HTML file
<style> tags<script> tagsFile naming: [ProspectName]-[format]-[date].html
CentricBrands-workflow-demo-2026-01-28.html## ✓ Asset Created: [Prospect Name]
[View your asset](computer:///path/to/file.html)
---
**Summary**
- **Format**: [Interactive Page / Deck / One-Pager / Workflow Demo]
- **Audience**: [Type and roles]
- **Purpose**: [Goal] → [Desired action]
- **Sections/Steps**: [Count and list]
---
**Deployment Options**
To share this with your customer:
- **Static hosting**: Upload to Netlify, Vercel, GitHub Pages, AWS S3, or any static host
- **Password protection**: Most hosts offer this (e.g., Netlify site protection)
- **Direct share**: Send the HTML file directly — it's fully self-contained
- **Embed**: The file can be iframed into other pages if needed
---
**Customization**
Let me know if you'd like to:
- Adjust colors or styling
- Add, remove, or reorder sections
- Refine any messaging or copy
- Change the flow or architecture (for workflow demos)
- Add more interactive elements
- Export as PDF or static images
After delivery, be ready to iterate:
| User Request | Action |
|---|---|
| "Change the colors" | Regenerate with new palette, keep content |
| "Add a section on X" | Insert new section, maintain flow |
| "Make it shorter" | Condense, prioritize key points |
| "The flow is wrong" | Rebuild architecture based on correction |
| "Use our brand instead" | Switch from prospect brand to seller brand |
| "Add more detail on step 3" | Expand that section specifically |
| "Can I get this as a PDF?" | Provide print-optimized version |
Remember: Default to prospect's brand colors, but seller can adjust to their own brand or a neutral palette after initial build.
Before delivering, verify:
Input:
Output structure:
[Tabs]
Strategic Fit | Business Impact | ROI Calculator | Security & Trust | Next Steps
[Strategic Fit tab]
- Acme's stated priorities (from discovery call)
- How [Product] aligns
- Relevant manufacturing customers
Input:
Output structure:
[Interactive canvas with 5 nodes]
Human → Claude → PDF Contracts → Workato → Snowflake
↓
[Results back to Human]
[Step-by-step walkthrough with sample data]
[Controls: Play | Pause | Step | Reset]
Input:
Output structure:
Hero: "Accelerate TechStart's Product Velocity"
Point 1: [Dev productivity]
Point 2: [Code quality]
Point 3: [Time to market]
Proof: "Similar companies saw 40% faster releases"
CTA: "Schedule technical deep-dive"
For workflow demos, use these icon mappings:
| Type | Icon | Example |
|---|---|---|
| human | 👤 or person SVG | User, Analyst, Admin |
| document | 📄 or file SVG | PDF, Contract, Report |
| ai | 🤖 or brain SVG | Claude, AI Agent |
| database | 🗄️ or cylinder SVG | Snowflake, Postgres |
| api | 🔌 or plug SVG | REST API, GraphQL |
| middleware | ⚡ or hub SVG | Workato, MCP Server |
| output | 📊 or screen SVG | Dashboard, Report |
If brand colors cannot be extracted:
| Industry | Primary | Secondary |
|---|---|---|
| Technology | #2563eb | #7c3aed |
| Finance | #0f172a | #3b82f6 |
| Healthcare | #0891b2 | #06b6d4 |
| Manufacturing | #ea580c | #f97316 |
| Retail | #db2777 | #ec4899 |
| Energy | #16a34a | #22c55e |
| Default | #3b82f6 | #8b5cf6 |
Skill created for generalized sales asset generation. Works for any seller, any product, any prospect.
