// Produce a voice contract from operator-curated exemplars (Phase 10). Triggered by exemplar paths, voice intent, or draft lint failure.
Canonical workflow for "drive my business" / "operate this company". Single entry point — branches internally to onboard (new), Phase 11 plan (existing without strategy), or execute (existing with strategy).
Phase 11 procedure — capabilities → set_strategy_inputs → plan → apply → approve, plus 3-path blocker resolution (ask / build / defer). Covers WHOLE business surface via injected OPERATIONAL CONTEXT, not just what_we_sell.
Per-company trust state procedure (learning / trial / operating). When a live outreach tool refuses, names the canonical draft replacement.
Marketing-strategy foundations distilled from the Phase 11 strategy generator. Use BEFORE drafting a strategy or proposing tactics so output reflects the PESO / RACE / STDC / JTBD frameworks and avoids generic agency clichés. Pairs with the `company_plan` tool — this skill is the meta-grounding; the tool runs the full LLM strategy generation.
Anti-slop principles for B2C social posts and outreach. Use BEFORE drafting an email, X post, or prospect message so the body reads like a person, not an LLM. Pairs with the Phase 10 voice contract (data/companies/<slug>/voice.yaml) — this skill is the meta-principles; voice.yaml is the per-company specifics. Distilled from public marketing patterns (jackfriks/b2c-marketing on ClawHub) — not a copy.
Concrete, algorithm-grounded guidance for writing X posts that the For You feed ranks high. Distilled from the public source of X's ranking system (github.com/xai-org/x-algorithm, May 2026 release). Use this BEFORE drafting any X post or reply. Pairs with the `x_style_preflight` tool (mechanical banned-phrase check) and the `twitter-marketing` skill (general practice).
| name | voice-extraction-workflow |
| description | Produce a voice contract from operator-curated exemplars (Phase 10). Triggered by exemplar paths, voice intent, or draft lint failure. |
| license | MIT |
| metadata | {"author":"petr-royce","version":"1.1.0","phase":10} |
file_list data/companies/<slug>/exemplars/ recursive. Expect twitter/, email/, etc. with 2+ .md files per channel. If empty: tell operator the path, don't scrape.voice_extract(company_id=<slug>, channel=<optional>). Requires ≥2 exemplars per channel scanned. Writes voice_proposed.yaml.elophanto voice proposed <slug> (or file_read). Surface persona / tone / banned phrases / hooks / length bounds.elophanto voice approve <slug> (backs up existing voice.yaml, promotes proposal).elophanto voice reject <slug> "<reason>" archives with reason; next extract reads it.ToolResult error names violations (e.g. voice lint failed: banned phrase 'leverage'; too long: 312 chars (max 240)).
Lint is fail-soft (passes everything). Day-0 state. Tell operator the contract is empty + point at exemplars/ path. While missing, default to [[b2c-marketing-voice]] principles (no "leverage", concrete object up front, etc.).
voice_proposed.yaml → voice.yaml yourself. Operator only.voice.yaml directly via file_write.voice_extractvoice_proposed.yaml written (not voice.yaml)