content-repurposer

name	content-repurposer
description	Take one piece of long-form content (blog post, podcast, talk, article, newsletter) and turn it into a multi-channel asset pack using the STEPPS framework (Jonah Berger, Contagious) to make each derivative asset more shareable. Use when the user says "repurpose this", "turn this into LinkedIn/Twitter/etc", "atomize this", "break this down for social", "create derivative content from X", "make a content pack from this", or wants to maximize output from one input. Each channel is mapped to its strongest STEPPS element. Orchestrates linkedin-post, content-writer, and other skills.
reads	["knowledge/brand/voice.md","knowledge/icp/personas.md","knowledge/content-library/"]
writes	["output/repurposed/"]

content-repurposer

Orchestrator skill. One source piece becomes a coordinated asset pack across channels. Each output is fully native to its channel and optimized for shareability using STEPPS. Not a copy-paste with different word counts.

When to use

• "Repurpose this blog post"
• "Turn this article into LinkedIn / Twitter / email"
• "Atomize my podcast episode"
• "Make a content pack from this newsletter"
• "Break this talk into social posts"

Inputs needed

• Source: file path, URL, or pasted text
• Source type: blog, podcast transcript, conference talk, newsletter, video script, internal doc
• Channels to produce for: pick from list (default: all)
• Author voice: founder, CMO, company (default: company)

Channels this skill produces

Output	Format	Length	Primary STEPPS element	Skill it calls
LinkedIn post	text	80-220 words	Social Currency	linkedin-post
LinkedIn carousel outline	slide-by-slide	6-10 slides	Practical Value + Social Currency	inline
Twitter/X thread	numbered tweets	7-12 tweets	Practical Value	inline
Substack note	text	3-5 sentences	Stories + Emotion	inline
Email teaser	subject + body	80-150 words	Triggers + Emotion	content-writer
Reddit version (relevant subs)	text + subreddit suggestions	200-400 words	Practical Value	inline
Quote graphic suggestions	pull quotes	3-5 quotes	Emotion + Social Currency	inline
YouTube short script	spoken	45-60 seconds	Stories + Emotion	inline
SEO snippet variant	optimized intro	150 words	Practical Value	inline

Framework: STEPPS (Jonah Berger, Contagious)

Six reasons things spread. Run this on the source piece before producing any assets.

Element	What it means	Question to ask
S - Social Currency	Does sharing this make me look good, smart, or in-the-know?	Would someone share this to show off?
T - Triggers	What everyday cue will remind people of this idea?	What common situation or object does this connect to?
E - Emotion	High-arousal emotions drive sharing: awe, excitement, anxiety, anger. Low-arousal (contentment, sadness) do not.	Does this make someone feel something intensely?
P - Public	Can people see others engaging with this? Visibility drives imitation.	Is there a social proof layer?
P - Practical Value	Useful = shareable. "News you can use."	Can someone apply this today?
S - Stories	Information travels inside a narrative. The story is the Trojan horse.	Is there a narrative with tension and resolution?

A score of 4+ out of 6 indicates high virality potential. Below 3, flag it.

Process

1. Load source. If it's a file, read it. If it's a URL, use WebFetch. If pasted, use the chat content. Confirm with the user: "I read X. Source has N words and covers

   . Proceed?"

2. Run STEPPS scoring on the source piece. Score each element 1-3 (1 = weak, 2 = present, 3 = strong). Show the table to the user before producing assets.

   STEPPS Score - <source title>
   
   | Element | Score (1-3) | Evidence from source | Notes |
   |---|---|---|---|
   | Social Currency | ? | <quote or example> | Does this make the sharer look good? |
   | Triggers | ? | <quote or example> | What everyday cue connects to this? |
   | Emotion | ? | <quote or example> | Awe, anxiety, excitement, anger? |
   | Public | ? | <quote or example> | Visibility layer present? |
   | Practical Value | ? | <quote or example> | Actionable, specific, saves time? |
   | Stories | ? | <quote or example> | Narrative with tension + resolution? |
   
   Total: ?/18
   Top 2 elements: <element>, <element>
   Weakest element: <element>
   

   If the total is below 9/18, flag: "This piece scores low on shareable elements. Here is what would help: [specific suggestions per weak element]." Offer to strengthen before repurposing.

3. Extract the spine. Identify:

   • The one sentence (the thesis or core insight)
   • 3-5 supporting points (the substructure)
   • The killer line (the most quotable sentence)
   • The data points (numbers, examples)
   • The contrarian angle (what the source disagrees with)
   • The narrative thread (the story inside the content, if any)

   Show this to the user before producing assets. Get confirmation.

4. Map each asset to its STEPPS element. Before writing, confirm the STEPPS target for each channel:

   Asset STEPPS Map
   
   LinkedIn post        → Social Currency (makes sharer look insightful)
   LinkedIn carousel    → Practical Value + Social Currency (actionable + impressive)
   Twitter/X thread     → Practical Value (specific, step-by-step, saves time)
   Substack note        → Stories + Emotion (narrative hook, emotional pull)
   Email teaser         → Triggers + Emotion (tap a recurring cue + emotional spike)
   Reddit post          → Practical Value (genuine help, no promo feel)
   Quote graphics       → Emotion + Social Currency (striking + shareable identity signal)
   YouTube short        → Stories + Emotion (narrative, visual, emotional arc)
   SEO snippet          → Practical Value (answers question directly, useful)
   

5. Produce each channel asset. For each one, include a one-line STEPPS note at the top of the file:

   <!-- STEPPS target: Social Currency — this post is designed to make the sharer
   look ahead of the curve on [topic]. The hook uses [specific element] to signal
   insider knowledge. -->
   

   Each asset must be:

   • Native to the channel (not a copy-paste with different word count)
   • Stand-alone valuable (works without the source)
   • Optimized for its primary STEPPS element (named explicitly)
   • Linked back to the source if appropriate (CTA at the end)

6. Save all outputs as separate files in output/repurposed/<DD-MM-YYYY>-<source-slug>/:

   output/repurposed/25-04-2026-thoughts-on-ai-pm/
   ├── linkedin-post.md
   ├── linkedin-carousel.md
   ├── twitter-thread.md
   ├── substack-note.md
   ├── email-teaser.md
   ├── reddit-post.md
   ├── quote-graphics.md
   ├── youtube-short.md
   └── README.md
   

7. Generate the README.md for the folder summarizing:

   • Source link or path
   • STEPPS score table
   • Spine (one sentence + 3 points)
   • Which STEPPS element each asset targets
   • Whether the pack covers at least 4 of 6 STEPPS elements
   • Where each asset is meant to be published
   • Suggested publishing sequence and cadence

8. Self-check: STEPPS coverage. The asset pack as a whole must cover at least 4 of 6 STEPPS elements. If it doesn't, name which are missing and suggest one asset type that would fill the gap.

   STEPPS Coverage Check
   
   Social Currency  - covered by LinkedIn post
   Triggers         - covered by email teaser
   Emotion          - covered by quote graphics, YouTube short
   Public           - NOT COVERED (suggest: add a screenshot-friendly stat for the carousel)
   Practical Value  - covered by Twitter thread, carousel, Reddit post
   Stories          - covered by Substack note, YouTube short
   
   Coverage: 5/6 - PASS
   

Channel-specific rules

LinkedIn post (Social Currency)

• Open with an insight, not an announcement. Sharers want to look smart.
• The hook should be a claim someone would disagree with at first, then agree with after reading.
• End with a takeaway the reader can quote in their next meeting.

LinkedIn carousel (Practical Value + Social Currency)

• Slide 1: hook (8-12 words, big text)
• Slide 2: setup (the problem or context)
• Slides 3-7: one point per slide
• Last slide: CTA + tag line
• Output: structured outline ready for design ("Slide 3: Title 'X', body bullets, visual: graph showing Y")

Twitter/X thread (Practical Value)

• Tweet 1: hook only, no thread emoji
• Tweets 2-N: one actionable idea per tweet, max 280 chars each
• No "1/", use natural numbering only if it adds clarity
• Last tweet: payoff and CTA (link, follow, save)
• Practical Value = specific, actionable, saves time. Not opinion. Not commentary.

Substack note (Stories + Emotion)

• 3-5 sentences max
• Lead with a moment, not a point. Start mid-scene.
• One contrarian or counterintuitive claim
• The emotional payoff should land in the last sentence
• Link to full piece at the end

Email teaser (Triggers + Emotion)

• Subject line should connect to a recurring situation the reader faces (the trigger)
• Body opens with the emotional spike, not the content summary
• CTA is one click, zero friction

Reddit (Practical Value)

• Suggest 2-3 specific subreddits
• Adapt voice: less promotional, more conversational
• Lead with value, not the link
• Include "(I wrote about this in more depth here)" only at the end
• Flag any community rules to check (no self-promo, etc.)

YouTube short (Stories + Emotion)

• 45-60 seconds spoken (~120-150 words)
• Hook in 3 seconds - start with tension, not context
• One insight, one example, one takeaway
• Emotional arc: problem felt, resolution shown
• Visual cue suggestions in [brackets]

Quote graphics (Emotion + Social Currency)

• 3-5 pull quotes
• Each under 140 chars
• Each works without context
• High-arousal only: awe, anxiety, excitement. Cut contentment quotes.
• Specify which is best for which platform (LinkedIn carousel cover vs Instagram quote vs Twitter image)

Rules

• Never paraphrase the source word for word. Each asset must add framing or context appropriate to its channel.
• Never produce identical content with different word counts. A 220-word LinkedIn post is structurally different from a 220-word Substack note.
• The source's killer line should appear in at least one derivative, often the LinkedIn post or a quote graphic.
• If the source has no killer line, flag it: "I cannot find a quotable line. Want me to write one or skip the quote graphics?"
• Each asset file must include its STEPPS target as a comment at the top.
• If the STEPPS score is below 9/18, address it with the user before producing 9 assets from weak source material.

Quick Reference: STEPPS

Element	Channel fit	What to amplify
Social Currency	LinkedIn post, quote graphics	Make the sharer look smart or ahead of the curve
Triggers	Email teaser, carousel	Connect to a cue the reader encounters regularly
Emotion (high-arousal only)	Quote graphics, YouTube short, Substack note	Awe, anxiety, excitement, anger - not contentment
Public	Carousel, thread	Add visible social proof or community signal
Practical Value	Thread, Reddit, carousel, SEO snippet	Specific, actionable, saves time
Stories	Substack note, YouTube short	Tension + resolution. Start mid-scene.