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pragmatic-seo-local-business
// Local business-specific SEO and AI visibility guidance covering Google Business Profile, NAP consistency, location pages, local intent alignment, and structured data for local search.
// Local business-specific SEO and AI visibility guidance covering Google Business Profile, NAP consistency, location pages, local intent alignment, and structured data for local search.
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| name | pragmatic-seo-local-business |
| description | Local business-specific SEO and AI visibility guidance covering Google Business Profile, NAP consistency, location pages, local intent alignment, and structured data for local search. |
This is a site-type adaptation of the canonical skill. Canonical source:
skill/PRAGMATIC_SEO_AI_VISIBILITY_SKILL.md
Type: Local Business Primary goal: Drive local search visibility, map pack presence, and in-store or appointment-based conversions. Typical pages: Homepage, services pages, location pages, about, contact, reviews.
For most local businesses, Google Business Profile (GBP) has more direct impact on local visibility than the website itself. Audit this first.
Check:
Name, Address, Phone number must be consistent across the website, GBP, and major citation sources.
Check:
For businesses with multiple locations, each location needs its own page with distinct, useful content.
Check:
The title tags, H1s, and page copy on key pages should reflect local intent.
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LocalBusiness schema should reflect what is visible on the page and in the GBP listing.
Check:
LocalBusiness (or a more specific subtype) is present on the homepage and location pagesname, address, telephone, openingHours match the visible content and GBPgeo coordinates are accurate when included| Page | Recommended Schema |
|---|---|
| Homepage | LocalBusiness (or subtype), Organization |
| Location page | LocalBusiness (or subtype), BreadcrumbList |
| Service page | WebPage, BreadcrumbList |
| Contact page | LocalBusiness, BreadcrumbList |
LocalBusiness schema with data that does not match the page or GBPAll recommendations in this adaptation follow the canonical confidence system: