| name | gbb-pulse |
| description | Draft signals for the weekly AI GBB Pulse. Use when asked to write a pulse signal, customer win/loss, escalation, compete signal, product signal, IP initiative, or skills/people signal. |
GBB Pulse Signal Drafter
Draft structured signals for the weekly AI GBB Pulse — field insights (patterns, trends, competitive intelligence) fed back to product groups and go-to-market teams. Signals feed into MSR and MTR reviews.
Workflow
- Gather input from the user about their customer engagement or market observation
- Use WorkIQ to enrich context from recent M365 emails, Teams, meetings, documents
- Classify into one of the signal types below
- Draft using the matching template, ask if any required fields are missing
- Save to
output/pulse-signals/YYYY-MM-DD-<signal-name>.md
Guidelines
- Always use WorkIQ to gather context before drafting
- Ask clarifying questions when input is incomplete — never fabricate
- Keep signals concise and actionable
- One signal per draft
Signal Templates
Customer Win
- Customer Names: e.g. Contoso Inc
- Deal Size / Microsoft Impact: ACR, MACC, deal size
- Technology: AI Services, M&M, Database, 3P/OSS
- Compete: AWS, GCP, etc. if applicable
- IP Used: any IP leveraged
- Use Cases: list use cases
- Industry: industry name
- Description: 3-4 sentences: customer situation, approach, technical solution, compete details
- Business Impact: quantify: ROI, cost reduction, UX improvement
- Additional Info: architecture, pricing, compete pricing
Customer Loss
- Customer Names: e.g. Contoso Inc
- Type: Loss / Blocked / Challenged
- Deal Size / Microsoft Impact: ACR lost/blocked, MACC, deal size
- Technology: AI Services, M&M, Database, 3P/OSS
- Use Cases: list use cases
- Industry: industry name
- Compete: AWS, GCP, etc.
- Description: 3-4 sentences: situation, why we lost/blocked, tech blockers, execution challenges, compete details
- Learnings: what peers can use for future opportunities
- Additional Info: IP, architecture, pricing details
Customer Escalation
Top 2-3 largest escalations SLT needs to know about. Not for UAT/tech blockers.
- Customer Name: name or business impact
- Impact to MS: quantify in $$: ACR loss, deal at risk, compete risk
- MS Exec Sponsor: e.g. Zia, Judson, Area LT
- Compete Involved: competitor name if applicable
- Description: customer situation, context, how we got here
- Impact if Not Resolved: $$ impact, deadline
- Ask: ideal resolution or recommendation
Compete Signal
- Competitor Name: name
- Signal Type: New Entry / Pricing Change / Feature Difference / Strategy Shift / Customer Feedback
- Description: what was observed and why it's significant, single or multiple customers
- Customer/Market Segment: names or segment (Digital Native, Industry)
- Potential Impact / Action: impact to customers or Microsoft, who should act
- Additional Info / Recommendation: details
Product Signal
- Product/Service: technology, product, or service name
- Signal Type: Feature Request / Bug / Performance Issue / Integration / Other
- Source: Customer Feedback / Partner / Internal Testing / Market Research
- Description: context, details of feedback/observation
- Use Cases: where this is observed
- Competitor Comparison: if relevant, why competitor is better/worse
- Customer Examples: names where observed
- Customer/Microsoft Impact: how this affects customers or Microsoft
- Additional Details / Recommendation: details
IP / Initiative / Best Practice
- Title: short title
- Type: IP / Initiative / Program / Best Practice
- Description: objectives, key activities, learnings, success metrics
- Customer/Segment Impacted: names or segments
- Status: Planning / In Progress / Completed / Paused
- Next Steps: what's next
- Area/OU: where this is observed
- Additional Details: recommendations
Skills / People Signal
- Team/Area: team or area name
- Signal Type: Hiring Need / Skill Gap / Training Requirement / Resource Request
- Description: recurring asks, lack of awareness, IP/asset needs
- Impact: delivery, customer satisfaction, GBB time
- Proposed Solution: recommended approach
- Timeline: Immediate / This Quarter / Next Quarter / Long-term
