newsletter-monetization-planner

name	newsletter-monetization-planner
slug	aaron-newsletter-monetization-planner
displayName	Newsletter Monetization Planner · 邮件newsletter变现
summary	邮件newsletter变现/赞助刊例/付费订阅测算
description	Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算
version	19.0.0
license	Apache-2.0
compatibility	Claude Code and compatible agent-skill hosts
homepage	https://github.com/aaron-he-zhu/aaron-marketing-skills
when_to_use	Use when planning how an owned newsletter or creator list makes money: pricing paid-subscription tiers and conversion assumptions, sizing ad/sponsorship inventory and setting a CPM/flat rate card, designing referral / recommendation growth loops and boosts, and projecting how list growth maps to revenue. Also when the user wants the sponsorship = ad disclosure and honest-offer checks before selling inventory.
argument-hint	<newsletter/list size> [goal: paid-subs|sponsorship|both] [open/click rates]
metadata	{"author":"aaron-he-zhu","version":"19.0.0","discipline":"email","phase":"nurture","geo-relevance":"low","hermes":{"tags":["marketing","email","nurture"],"category":"email"},"openclaw":{"emoji":"✉️","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}}

Newsletter Monetization Planner

Plans the money and growth-loop economics for an owned-audience program — a newsletter or creator list — across three revenue lines: paid-subscription tiers, ad/sponsorship inventory with a rate card, and referral/recommendation loops. This is the build skill for the SEND D (Direct-response / Conversion) lever on owned audiences: it produces the revenue model, the list-growth ↔ revenue projection, and the honest-offer / disclosure checks. It does not compute the profile-weighted EQS or run the D1 veto (that is email-quality-auditor), and it delegates the return math to roi-calculator and the post-click page to landing-optimizer.

Scope guard: this skill plans monetization and growth economics only — it scores/handles the SEND-D owned-audience lever and hands off. It does not compute the final EQS, run any of S1/S2/N1/D1, or do the return math itself. Only email-quality-auditor computes EQS and enforces the vetoes; roi-calculator owns revenue-per-send / list-value math as the SSOT.

Quick Start

Shortest invocation:

Model monetization for my 20,000-subscriber newsletter — paid tiers and sponsorships

Common scenario:

Build a sponsorship rate card and a paid-sub revenue model for a 45K list at 42% open / 3.1% click — compare a paid-sub-only vs a hybrid (subs + sponsorship) plan

Output: a labeled revenue model (paid-tier table + ad/sponsorship CPM-or-flat rate card + referral-loop line), a list-growth ↔ revenue projection, and a disclosure / honest-offer checklist — with every projected number tagged Measured / User-provided / Estimated.

Skill Contract

• Reads: list size and active-subscriber count, open / click / CTOR (from a ~~email platform own-data export), current send cadence, existing revenue lines, the monetization goal (paid-subs / sponsorship / both), any target revenue or price points, and a growth rate or acquisition source. Offer terms and approved wording from memory/claims/claims-ledger.md and memory/claims/offers.md — the offer-claims-registry ledger — when present. Consent/suppression state (who may be mailed a commercial offer) from consent-registry (memory/consent/) when present.