| name | decision-moment-skill |
| description | Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems. |
| allowed-tools | Read, Write |
Decision Moment Skill
Purpose
Turn raw offers and services into structured decision-moment maps that tell us exactly:
- Where a prospect is in their journey
- What they need to see/feel/understand next
- Which asset (page, email, video, social post) should be delivered
Outputs
For each client/campaign:
- Journey Map
- Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention
- Decision Moments
- Each moment contains:
- Problem statement
- Blocking objection(s)
- Required proof
- Recommended asset type
- Link to asset in
social_assets or page route
- Execution Map
- Which channel carries which moment (email, ad, social, landing page)
Data Structures (DB)
decision_moment_maps table to hold the overall mapdecision_assets table to join moments to specific assets
When to Use
- After Social Playbook creation
- When designing onboarding journeys
- When improving conversion on an existing flow
Constraints
- Always align with the No-Bluff protocol and verified value propositions.
Decision Moment Framework
Stage 1: Awareness
- "I have a problem but don't know what to call it"
- Asset types: Educational content, social posts, blog articles
- Goal: Get attention, define the problem
Stage 2: Consideration
- "I know the problem, exploring solutions"
- Asset types: Comparison guides, case studies, how-to videos
- Goal: Position as the best solution
Stage 3: Conversion
- "Ready to buy, need final push"
- Asset types: Demos, trials, testimonials, pricing pages
- Goal: Remove final objections, close deal
Stage 4: Retention
- "Customer, keep them happy and growing"
- Asset types: Onboarding, tutorials, upsells, check-ins
- Goal: Maximize lifetime value
