competitor-analysis

name

competitor-analysis

description

Profiles 5 competitors, identifies white space, and delivers a positioning recommendation — not a feature comparison table. Use this skill — proactively and without waiting to be asked — whenever entering a new market, before defining bets in product strategy, when pricing needs a competitive anchor, or when losing deals to a specific competitor. Also triggers for: "competitive analysis", "competitor research", "who are my competitors", "market landscape", "white space", "differentiation angle", "competitive positioning", "market entry risk", "losing to X", "pricing strategy", "threat assessment", "who owns this segment", "competitive brief", "how do we differentiate", "what are competitors doing". Produces a decision-ready competitive map: 5 competitor profiles, white space analysis, and a Where-to-Win recommendation with explicit areas to ignore.

Competitor Analysis

Core Philosophy

Competitive intelligence is only useful when it informs a decision. The output is not a feature comparison table — it's a positioning recommendation with explicit trade-offs. You should finish knowing where you can win, where you can't compete, and what you're choosing not to do.

The common failure: spending weeks cataloguing competitor features without answering the strategic question underneath: where should we play, and how do we win there?

When to Use

• Before defining or updating product strategy
• When entering a new market or launching a new product area
• When pricing decisions need a competitive anchor
• Before a major feature launch to identify differentiation angle
• When a key metric drops and a competitor move might be the cause

Workflow

1. Define the Competitive Question

Start here, not with a list of competitors. What decision does this analysis need to inform?

• "Should we enter segment X?" → focus on who owns that segment and their moat
• "How should we price tier Y?" → focus on competitor pricing and positioning