One-time intake for the Ananas-Agency B2B Go-to-Market Suite. Captures a company's fundamentals — industry, offering, customers, commercial model, and competition — into a reusable Company Brief that every other skill (Value Proposition, Buyer Persona, Buying Process, Persona Experiments, Missing Value Propositions) consumes instead of re-asking the basics. Use this skill when the user wants to: set up their company profile, start the Ananas-Agency process, onboard, or give background before building value propositions or personas. Trigger: "company brief", "company intake", "company profile", "company background", "onboarding", "start here", "set up my company", "tell you about my company".
Creating a list of value propositions for a B2B company in the Ananas-Agency model (PSO (Problem · Solution · Outcome)). Use this skill when the user wants to: create value propositions for their company, build a PSO (Problem · Solution · Outcome) list, describe competitive advantages in a sales format, prepare material for sales/marketing communication, diagnose or improve existing descriptions of the company's value. Not for finding gaps or missing values in an existing list — that's the Missing Value Propositions skill (Skill 6); this skill creates the list from scratch. Trigger: "value proposition", "list of values", "PSO", "company advantages", "what sets us apart", "why should a customer buy from us", "product value", "service value", "added value".
Full competitor analysis for a B2B company in the Ananas-Agency model. Profiles the main competitors, builds a differentiation table (your value propositions × competitors), reads where the company wins and where it's exposed, and produces the evidence that sets each value's `unique` flag and feeds the Messaging skill's "unlike [alternative]" contrast. Runs after the Value Proposition list (it needs the values as the rows of the table). Use this skill when the user wants to: analyze competitors, map the competitive landscape, understand differentiation, see how they compare to rivals, or decide what makes them genuinely unique. Trigger: "competitor analysis", "competitive landscape", "competitors", "competition", "differentiation", "how do we compare", "who do we compete with", "why do we win", "why do we lose", "unlike", "positioning vs competitors".
Creating B2B Buyer Personas in the Ananas-Agency model. Use this skill when the user wants to: create a buyer persona, define the target segment, define who the company sells to, describe customers' problems and challenges, match value propositions to decision-makers, prepare strategic input for prospecting, marketing or sales. Trigger: "buyer persona", "who do we sell to", "target segment", "who is our customer", "customer problems", "customer challenges", "persona", "target group", "target", "market segment".
Designing experiments that validate the buyer persona and value propositions in the Ananas-Agency model. Use this skill when the user wants to: validate a buyer persona, test value propositions on real customers, check whether customers' problems are real, design tests of sales hypotheses, create a segment validation plan. Trigger: "experiments", "persona validation", "test the persona", "are the problems real", "hypothesis testing", "value validation", "check the segment", "test plan", "buyer persona experiments".
Creating a description of the B2B buying process of a segment in the Ananas-Agency model. Use this skill when the user wants to: describe how customers buy, map the buying process of a segment, understand the stages of the customer's buying decision, prepare a strategy for reaching the customer per stage, create recommendations for salespeople and marketing tailored to the buying process. Trigger: "buying process", "how the customer buys", "buying stages", "buying journey", "B2B customer journey", "how to reach the customer", "outreach strategy", "buying process mapping".
Analyzing gaps in a B2B company's value propositions against buyer personas in the Ananas-Agency model. The skill compares an existing PSO (Problem · Solution · Outcome) list with the buyer personas and identifies missing value propositions that could strengthen sales. Each idea is assessed by implementation difficulty and impact on sales, and the result is presented as a priority matrix. Use this skill when the user wants to: find gaps in value propositions, check whether the values cover the needs of the buyer personas, generate ideas for new values, decide what to implement first, create a value priority matrix, identify missing competitive advantages. Not for creating value propositions from scratch — that's the Value Proposition skill (Skill 1); this skill only finds gaps in an existing list. Trigger: "missing values", "gaps in values", "gap analysis", "what are we missing", "what values don't we have", "what else can we offer", "priority matrix", "what to implement first", "PSO gap analysis", "missing P
Turning the Ananas-Agency strategy (value propositions, buyer personas, buying process) into ready-to-use messaging and outreach assets. This is the capstone skill: it converts PSO (Problem · Solution · Outcome) values, DMU roles, objections, and buying-journey stages into a positioning statement, a messaging matrix, an objection-handling cheat sheet, competitor battlecards, a message house with company boilerplates and elevator pitches, and send-ready copy for sales and marketing (per-role cold-email sequences, a forwardable email, LinkedIn outreach and ads, discovery questions, a full-copy one-pager and landing page, content topics). Use this skill when the user wants to: write their positioning, build sales/marketing messaging, turn value propositions into copy, create cold emails or LinkedIn outreach, prepare a sales playbook or battlecards, write company boilerplate or an elevator pitch, or produce a one-pager or landing page. Not for creating the underlying strategy — build the value propositions (Skill