Create new skills, modify and improve existing skills, and measure skill performance. Use when users want to create a skill from scratch, edit, or optimize an existing skill, run evals to test a skill, benchmark skill performance with variance analysis, or optimize a skill's description for better triggering accuracy.
End-of-session checklist that reviews deliverables, collects feedback, fixes skills, updates learnings, and commits work. Triggers AUTOMATICALLY when the user signals session end: "thanks", "that's it", "done for today", "bye", "I'm done", "all good", "that's all", "cheers", "signing off", "wrap up", "close session", "end session", "we're done", "session done", or invokes /wrap-up. Also runs at the end of any working session or after completing a major deliverable. Does NOT trigger for content writing, voice extraction, positioning, or audience research. Does NOT trigger for mid-conversation "thanks" that clearly mean "thanks, now do X" rather than session end.
Create UGC-style avatar videos via HeyGen API. Use when: "create a video", "UGC video", "heygen video", "talking head video", "avatar video", "make a video about", "video script", "generate video". Two modes: Video Agent (prompt-driven, one-shot) and Precise (exact script, specific avatar look, specific voice). Loads brand voice for script writing. Polls for completion and returns download URL. Does NOT trigger for video editing, translation, dubbing, or live streaming.
Repurpose one piece of content into platform-native posts across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit. Triggers on: "repurpose this", "turn this into social posts", "atomize this", "create social content from", "LinkedIn post from this", "thread from this", "repurpose for Threads", "Bluesky post from this", "Reddit strategy", "content calendar from this", "schedule across platforms". Reads source content, extracts core atoms, adapts voice per platform, generates platform-native assets with proven hooks and formats. Saves per-platform files to projects/mkt-content-repurposing/. Does NOT trigger for original content creation, brand voice, positioning, or audience research.
Persuasive writing for anything that needs to sell. Landing pages, sales pages, emails, ads, social posts, headlines, CTAs. Triggers on: "write copy for", "landing page copy", "sales page", "help me sell", "punch this up", "make this convert", "write a headline", "score this copy", "review my copy", "email copy", "ad copy". Produces multiple variants per piece, rates output on 7 quality dimensions, and recommends split tests. Loads brand voice and positioning for consistency. Does NOT trigger for content repurposing (use mkt-content-repurposing), email sequences (use mkt-email-sequences), or long-form SEO articles.
Write short-form UGC video scripts for talking-head and avatar delivery. Triggers on: "write a script", "UGC script", "video script for", "short form script", "TikTok script", "Reels script", "Shorts script", "script for a video about", "write me a hook", "batch scripts", "script ideas for", "what should I make a video about". Picks script format based on topic and platform, writes with timing cues and delivery notes, suggests on-screen text. Can use str-trending-research to find topic angles before scripting. Saves to projects/mkt-ugc-scripts/. Does NOT trigger for video generation (use viz-ugc-heygen), content repurposing (use mkt-content-repurposing), or ad copy (use mkt-copywriting).
Research what's trending in the last 30 days across Reddit, X, and the web. Surface real discussions, recommendations, and patterns people are talking about right now. Produces a research brief other skills can consume. Triggers on: "research", "what's trending", "research topic", "research X", "what are people saying about", "trending in", "last 30 days", "recent discussions", "what's hot", "look into", "dig into", "find out what people think about", "what's new with", "community sentiment on". Does NOT trigger for brand voice, positioning, ICP, or content writing. Does NOT trigger for general web browsing or simple URL fetching.
Fetch latest videos from YouTube channels and extract full transcripts. Two modes: channel mode (list recent uploads, needs YOUTUBE_API_KEY) and transcript mode (get full timestamped transcript from a URL, free via yt-dlp). Chain both to get the latest video's full transcript from any channel. Triggers on: "latest youtube video", "get transcript", "youtube transcript", "what did they post", "fetch from youtube", "channel updates". Used by other skills (mkt-content-repurposing) as a content source. Does NOT trigger for content creation, repurposing, or video editing.