Evaluate product bets and shape pitches using Shape Up's appetite model and Bezos's Type 1/Type 2 decision framework. Use when asked to assess a product bet, evaluate initiative risk, decide resource allocation, or shape a pitch for a new feature or project.
Analyze competitive landscape with feature matrices, positioning maps, and strategic gap analysis. Use when asked to analyze competitors, map the competitive landscape, find differentiation, or evaluate alternatives to a product.
Design hypothesis-driven experiments and A/B tests with proper methodology. Use when asked to design an A/B test, validate a hypothesis, plan an experiment, or set up a test for a product change. Covers hypothesis writing, sample size, and common mistakes.
Prioritize features and backlog items using RICE scoring and Linear's enablers vs blockers lens. Use when asked to rank features, prioritize a backlog, decide what to build next, or evaluate feature requests against each other.
Analyze customer motivations using Jobs-to-be-Done and Forces of Progress. Use when asked about jobs-to-be-done, why customers switch products, what job a product is hired for, or when analyzing the forces that drive or resist product adoption.
Plan product launches with the right tier and coordinated checklists. Use when asked to plan a launch, coordinate a release, prepare for go-to-market, or figure out how to announce a new feature or product. Covers silent, soft, and big-bang launch tiers.
Define product metrics with a North Star, input/output tree, and counter-metrics. Use when asked to define metrics, set up measurement, choose KPIs, pick a north star metric, or build a metrics framework. Prevents vanity metrics and gaming.
Map opportunities using Teresa Torres' Opportunity Solution Trees. Use when asked to identify opportunities, find product gaps, explore new areas, map the solution space, or connect business outcomes to customer needs and testable solutions.