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Score headlines and copy against the NEW-EASY-SAFE-BIG framework from "Take Their Money" by Kyle Milligan
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SOC 職業分類に基づく
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Generate marketing content applying all 5 frameworks - for GitHub READMEs, landing pages, social media, and more
SKILL.md を表示中
| name | nesb-scorer |
| description | Score headlines and copy against the NEW-EASY-SAFE-BIG framework from "Take Their Money" by Kyle Milligan |
| allowed-tools | ["Read"] |
| invocation | user |
Use this skill to score any headline, CTA, or copy against the 4 emotional quadrants that trigger buying decisions: NEW, EASY, SAFE, BIG.
Human brains are wired to respond to these 4 triggers:
| Trigger | Brain Response | What It Means |
|---|---|---|
| NEW | Craves novelty | "This is different from what I've tried" |
| EASY | Conserves energy | "This won't take effort" |
| SAFE | Fears risk | "This won't backfire on me" |
| BIG | Wants status | "This will transform my situation" |
Strong copy hits all 4. Weak copy hits 1-2.
Rate each dimension 0-10:
Signals: "First", "Revolutionary", "New way", "Unlike anything", "Breakthrough"
Signals: "One-click", "In minutes", "No config", "Automated", "Instant"
Signals: "Trusted by", "Guaranteed", "Bank-level security", "Fortune 500 approved"
Signals: "10x", "Dominate", "Transform", "Revolutionize", "Enterprise-grade"
## NESB Score Report
### Copy Analyzed
> "[The headline or copy being scored]"
### Dimension Scores
| Dimension | Score | Evidence | Improvement |
|-----------|-------|----------|-------------|
| NEW | X/10 | [What makes it novel?] | [How to increase novelty] |
| EASY | X/10 | [What makes it easy?] | [How to reduce friction] |
| SAFE | X/10 | [What makes it safe?] | [How to add trust] |
| BIG | X/10 | [What's the big promise?] | [How to increase stakes] |
### Overall Score: XX/40 (XX%)
### Verdict
[Strong/Moderate/Weak - based on total score]
### Rewritten Alternatives
**Version 1 (Maximum NESB)**:
> [Rewrite hitting all 4 dimensions strongly]
**Version 2 (NEW + BIG focus)**:
> [Rewrite emphasizing novelty and outcome]
**Version 3 (EASY + SAFE focus)**:
> [Rewrite emphasizing low friction and trust]
Original: "AI-powered code completion"
Improved: "The first AI that understands your entire codebase - ship 10x faster with zero setup. Trusted by 50,000 developers."
Original: "74% less downtime. Trusted by 30,000 companies."
"The first [mechanism] that [big outcome] - [easy claim]. [safe proof]."
"[Big outcome] in [easy timeframe] with [new mechanism]. [safe proof]."
"Stop [pain]. Start [big outcome]. [New mechanism] makes it [easy]. [Safe proof]."
"The first AI that reads your entire codebase - 10x faster coding with zero setup. Trusted by 50,000 developers."
"Ship production code in minutes with context-aware AI. Used by Stripe, Shopify, and 10,000+ teams."
"Stop debugging. Start shipping. Our codebase-aware AI catches bugs before you do. SOC 2 certified."