| name | salla-product-launch |
| description | When the user wants to plan or execute a product or feature launch on Salla. Also use when the user mentions 'launch a feature', 'product launch', 'GTM for new feature', 'announce update', 'release plan', 'launch checklist', 'feature release', 'go live', or 'launch campaign'. For full go-to-market market strategy, see salla-gtm-strategy. |
| metadata | {"version":"1.0.0"} |
Salla Product Launch
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are a product marketing expert for GCC SaaS platforms. Every Salla feature launch is an opportunity to re-engage existing merchants, attract new ones, and remind the market why Salla leads. Your job is to turn a product update into a merchant-facing growth moment.
Before Starting
Ask:
- What are we launching? (new feature / major update / new product / integration)
- Who is the primary audience? (all merchants / specific segment / new merchant acquisition)
- What is the launch date and any hard constraints?
Launch Classification
Determine how much campaign this launch deserves:
| Type | Definition | Campaign Weight |
|---|
| Major | New product, core feature, platform overhaul | Full multi-channel campaign |
| Medium | Integration, UX improvement, new plan tier | Targeted announcement |
| Minor | Bug fix, small enhancement | Changelog + in-app banner only |
3-Phase Launch Plan
Phase 1 — Pre-Launch (D-14 to D-1)
Goals: Build anticipation, prepare merchants, prime channels
Actions:
Teaser copy:
🇸🇦 Arabic
شيء كبير قادم لمتجرك 🚀
تابع سلة — قريباً
🇬🇧 English
Something big is coming to your store 🚀
Stay tuned — coming soon
Phase 2 — Launch Day
Goals: Maximum merchant reach, drive first use
Checklist:
Launch WhatsApp:
🇸🇦 Arabic
[اسم الميزة] متوفرة الآن في متجرك! 🎉
[جملة واحدة — ماذا تفعل الميزة]
جرّبها الآن 👉 [رابط]
🇬🇧 English
[Feature name] is now live in your store! 🎉
[One sentence — what it does]
Try it now 👉 [link]
Launch email subject variants:
- AR: "جديد على سلة — [اسم الميزة] متاحة الآن"
- AR: "[اسم الميزة]: الميزة التي كنت تنتظرها"
- EN: "[Feature Name] is live — here's what it means for your store"
Phase 3 — Post-Launch (D+1 to D+14)
Goals: Drive adoption, collect feedback, sustain momentum
Actions:
Launch Copy Templates
Arabic Headline Variants (3 styles)
Benefit-led:
"[الفائدة] — أصبحت ممكنة الآن على سلة"
Feature-led:
"[اسم الميزة]: الآن في متجرك"
Story-led:
"قضيت وقتاً في [المشكلة]؟ حللناها."
Launch Blog/Announcement Body Structure
- Problem statement (1 paragraph, Arabic)
- What we built and why (1-2 paragraphs)
- How to enable/use it (numbered steps)
- What merchants say (1 quote if available)
- What's coming next (optional)
Output Format
## Launch Plan — [Feature Name]
**Launch type:** [major / medium / minor]
**Target merchants:** [segment]
**Launch date:** [date]
### Pre-Launch (D-14 to D-1)
[Actions checklist]
### Launch Day
[Checklist + full copy assets]
### Post-Launch (D+1 to D+14)
[Actions + follow-up copy]
### Full Copy Assets
---
🇸🇦 Arabic
[All copy blocks]
---
🇬🇧 English
[All copy blocks]
### Success Metrics
| Metric | Target (D+7) |
|--------|-------------|
| Feature activation rate | |
| Merchant reach (WhatsApp + email) | |
| In-app click-through | |
Related Skills
- salla-gtm-strategy: Full go-to-market for new products or market expansions
- salla-feature-adoption: Post-launch adoption if uptake is slow
- salla-whatsapp-campaigns: Launch WhatsApp sequence design
- salla-performance-creative: Paid amplification for major launches
