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Build an editorial content calendar for an influencer campaign. Use when planning multi-post campaigns, coordinating creator publishing schedules, or mapping content to the customer journey.
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SOC 職業分類に基づく
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
| name | content-calendar |
| description | Build an editorial content calendar for an influencer campaign. Use when planning multi-post campaigns, coordinating creator publishing schedules, or mapping content to the customer journey. |
Build a content calendar for: $ARGUMENTS
| Parameter | Value |
|---|---|
| Campaign name | |
| Flight dates | ___ to ___ |
| Platforms | |
| Total deliverables | |
| Number of creators | |
| Posting cadence |
Map each post to a strategic pillar:
| Pillar | Purpose | % of Content |
|---|---|---|
| Awareness | Top-funnel, discovery, hooks | |
| Education | Feature demos, how-tos, explainers | |
| Social proof | Reviews, testimonials, results | |
| Conversion | Offer-driven, promo code, CTA-heavy | |
| Community | UGC reposts, engagement, BTS |
| Day | Creator | Platform | Format | Pillar | Topic / Hook | Status |
|---|---|---|---|---|---|---|
| Mon | 🔲 | |||||
| Tue | 🔲 | |||||
| Wed | 🔲 | |||||
| Thu | 🔲 | |||||
| Fri | 🔲 | |||||
| Sat | 🔲 | |||||
| Sun | 🔲 |
Duplicate this week block for each campaign week.
Best posting windows (adjust by platform/audience):
| Platform | Primary window | Secondary window | Avoid |
|---|---|---|---|
| TikTok | |||
| YouTube | |||
| Twitter/X | |||
Key dates to map around:
Define the strategic order of creator posts:
| Sequence | Creator | Role | Rationale |
|---|---|---|---|
| 1st | Teaser / hype builder | Sets the narrative | |
| 2nd | Authority / education | Builds credibility | |
| 3rd | Mass reach | Amplifies awareness | |
| 4th+ | Social proof / conversion | Drives action |
Plan any synchronised posting bursts:
| Moment | Date/Time | Creators involved | Hashtag | Goal |
|---|---|---|---|---|
| Launch burst | ||||
| Mid-campaign push | ||||
| Final CTA wave |
| Original content | Repurposed to | Format change | Owner | Timeline |
|---|---|---|---|---|
| TikTok video | Instagram Reel | Re-export 9:16 | Same day | |
| YouTube long-form | TikTok clips (×3) | Cut to 30-60s | +1 day | |
| Instagram Story | Twitter/X thread | Screenshot + text | +1 day | |
| Creator UGC | Brand paid ad | Ad overlay + CTA | +3 days |
