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Market rate benchmarks and rate card builder for influencer partnerships. Use when negotiating creator fees, building budget estimates, or evaluating whether a quote is fair market value.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
| name | rate-card |
| description | Market rate benchmarks and rate card builder for influencer partnerships. Use when negotiating creator fees, building budget estimates, or evaluating whether a quote is fair market value. |
Build rate card for: $ARGUMENTS
| Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Feed post (static) | $50-150 | $150-500 | $500-2,500 | $2,500-7,500 | $7,500-50K+ |
| Carousel post | $75-200 | $200-650 | $650-3,000 | $3,000-10,000 | $10K-60K+ |
| Reel (15-60s) | $100-250 | $250-800 | $800-5,000 | $5,000-15,000 | $15K-100K+ |
| Story (set of 3) | $50-100 | $100-350 | $350-1,500 | $1,500-5,000 | $5K-25K+ |
| Story + swipe-up/link | $75-150 | $150-500 | $500-2,000 | $2,000-7,000 | $7K-30K+ |
| LIVE (30-60min) | $100-300 | $300-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-75K+ |
| Bundle (Reel + Stories + Post) | $200-500 | $500-1,500 | $1,500-8,000 | $8,000-25,000 | $25K-150K+ |
| Deliverable | Nano (1-10K) | Micro (10-50K) | Mid (50-500K) | Macro (500K-1M) | Mega (1M+) |
|---|---|---|---|---|---|
| Video (15-60s) | $50-200 | $200-700 | $700-3,500 | $3,500-12,000 | $12K-75K+ |
| Video (1-3min) | $75-250 | $250-900 | $900-5,000 | $5,000-15,000 | $15K-100K+ |
| LIVE (30min+) | $75-200 | $200-800 | $800-3,000 | $3,000-10,000 | $10K-50K+ |
| Series (3 videos) | $125-500 | $500-1,800 | $1,800-9,000 | $9,000-30,000 | $30K-200K+ |
| Deliverable | Small (1-50K) | Mid (50-500K) | Large (500K-1M) | Major (1M+) |
|---|---|---|---|---|
| Dedicated video (5-15min) | $500-2,000 | $2,000-10,000 | $10,000-30,000 | $30K-200K+ |
| Integration (60-90s) | $200-1,000 | $1,000-5,000 | $5,000-15,000 | $15K-100K+ |
| Shorts | $50-200 | $200-1,000 | $1,000-5,000 | $5K-25K+ |
| LIVE mention | $100-500 | $500-2,000 | $2,000-8,000 | $8K-40K+ |
| Deliverable | <50K | 50-500K | 500K+ |
|---|---|---|---|
| Tweet | $25-100 | $100-500 | $500-5K+ |
| Thread (3-5 tweets) | $50-200 | $200-1,000 | $1K-10K+ |
| Space hosting | $100-400 | $400-2,000 | $2K-15K+ |
| Deliverable | <50K | 50-200K | 200K+ |
|---|---|---|---|
| Text post | $100-400 | $400-1,500 | $1,500-10K+ |
| Video post | $200-600 | $600-2,500 | $2,500-15K+ |
| Article / newsletter | $300-1,000 | $1,000-5,000 | $5K-20K+ |
| Add-on | Typical uplift |
|---|---|
| Exclusivity (category, 30 days) | +25-50% of base fee |
| Exclusivity (category, 90 days) | +50-100% of base fee |
| Usage rights (organic, 3 months) | +15-25% |
| Usage rights (paid media, 3 months) | +50-100% |
| Usage rights (paid media, 12 months) | +100-200% |
| Perpetual usage rights | +200-400% |
| Whitelisting / Spark Ads (30 days) | +20-40% |
| Rush fee (<7 days turnaround) | +25-50% |
| Revision beyond 2 rounds | $100-500 per round |
| Creative concepting (creator-led idea) | +10-25% |
| Travel / on-location shoot | Actual costs + day rate |
Assessing if a rate quote is fair:
| Factor | Below market | Fair | Above market |
|---|---|---|---|
| CPM (cost per 1K followers) | <$5 | $5-15 | >$15 |
| CPE (cost per engagement) | <$0.05 | $0.05-0.50 | >$0.50 |
| CPV (cost per view) | <$0.01 | $0.01-0.05 | >$0.05 |
| Cost per deliverable vs benchmark | <75% of range | 75-125% | >125% |
Negotiation levers (ways to reduce cost without lowering the rate):
For this specific campaign, fill in your negotiated rates:
| Creator | Tier | Platform | Deliverable | Quote | Negotiated | CPM | CPE est. | Verdict |
|---|---|---|---|---|---|---|---|---|
| $ | $ | $ | $ | Fair / High / Low | ||||
| $ | $ | $ | $ | Fair / High / Low | ||||
| $ | $ | $ | $ | Fair / High / Low | ||||
| $ | $ | $ | $ | Fair / High / Low |
Total creator spend: $___ Avg CPM across roster: $___ Avg CPE across roster: $___ Budget remaining: $___
