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Calculate and project ROI for an influencer campaign. Use when building business cases, forecasting returns, comparing campaign scenarios, or justifying budgets to stakeholders.
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SOC 職業分類に基づく
Design a creator ambassador/loyalty programme with tiered benefits. Use when building long-term creator partnerships, retention strategies, or loyalty incentive structures.
Conduct competitive and industry benchmark analysis for influencer campaigns. Use when evaluating campaign performance against market standards, comparing creator tiers, or building performance targets.
Conduct a thorough brand safety audit of a creator or influencer before partnership. Use to assess reputational risk, content history, audience authenticity, and alignment with brand values.
Generate a complete influencer campaign brief from a product/objective description. Use when planning any new influencer campaign, writing a brief for creators, or kicking off a new collaboration.
Structure a post-campaign analysis report. Use after any influencer campaign concludes to evaluate performance, extract learnings, and generate recommendations.
Generate a campaign status update report. Use for weekly check-ins, stakeholder updates, or when asked about campaign progress.
| name | roi-calculator |
| description | Calculate and project ROI for an influencer campaign. Use when building business cases, forecasting returns, comparing campaign scenarios, or justifying budgets to stakeholders. |
Calculate ROI for: $ARGUMENTS
| Cost category | Amount | Notes |
|---|---|---|
| Creator fees (total) | $ | |
| Product / gifting value | $ | |
| Shipping & logistics | $ | |
| Paid amplification budget | $ | |
| Software / platform tools | $ | |
| Team time (internal hours × rate) | $ | |
| Agency fees (if applicable) | $ | |
| Content licensing / usage rights | $ | |
| TOTAL INVESTMENT | $ |
| Channel | Revenue | Attribution method |
|---|---|---|
| Promo code redemptions | $ | Direct |
| UTM-tracked purchases | $ | Last-click |
| Affiliate link sales | $ | Direct |
| Whitelisted ad conversions | $ | Platform pixel |
| Assisted conversions (view-through) | $ | Model-dependent |
| TOTAL ATTRIBUTED REVENUE | $ |
$$\text{ROI} = \frac{\text{Revenue} - \text{Investment}}{\text{Investment}} \times 100$$
| Metric | Formula | Result |
|---|---|---|
| Gross ROI | (Revenue − Investment) / Investment × 100 | ___% |
| ROAS | Revenue / Ad Spend | ___× |
| Net profit | Revenue − Total Investment | $ |
| Break-even point | Investment / AOV | ___ orders needed |
| Payback period | Investment / (Daily attributed revenue) | ___ days |
| Metric | Formula | Result | Benchmark |
|---|---|---|---|
| CPM (Cost Per Mille) | (Spend / Impressions) × 1000 | $ | $5-15 |
| CPE (Cost Per Engagement) | Spend / Engagements | $ | $0.10-1.00 |
| CPC (Cost Per Click) | Spend / Clicks | $ | $0.50-3.00 |
| CPA (Cost Per Acquisition) | Spend / Conversions | $ | Industry varies |
| CPV (Cost Per View) | Spend / Video Views | $ | $0.01-0.05 |
| Cost Per Creator | Total Spend / Creators | $ |
| Content type | Quantity | Equivalent ad value (each) | Total EMV |
|---|---|---|---|
| Instagram posts | $ | $ | |
| Instagram Stories | $ | $ | |
| Instagram Reels | $ | $ | |
| TikTok videos | $ | $ | |
| YouTube videos | $ | $ | |
| Twitter/X posts | $ | $ | |
| Blog posts | $ | $ | |
| UGC repurposed as ads | $ | $ | |
| TOTAL EMV | $ |
EMV multiplier: Total EMV / Total Investment = ___×
Quantify or estimate indirect benefits:
| Halo effect | Estimated value | Measurement |
|---|---|---|
| Brand search lift | Google Trends / branded search volume | |
| Social follower growth | New followers × LTV of follower | |
| Website traffic uplift | Sessions increase × avg session value | |
| Email / SMS signups | Signups × email subscriber LTV | |
| Organic mentions / WOM | Volume × estimated reach value | |
| Content library value | # assets × cost to produce equivalent | |
| TOTAL HALO VALUE | $ |
| Component | Value |
|---|---|
| Direct revenue | $ |
| EMV | $ |
| Halo value (estimated) | $ |
| Total value generated | $ |
| Total investment | $ |
| Full-picture ROI | ___% |
| Scenario | Investment | Projected revenue | ROI | ROAS | Risk |
|---|---|---|---|---|---|
| Conservative | $ | $ | % | × | Low |
| Base case | $ | $ | % | × | Medium |
| Optimistic | $ | $ | % | × | High |
What if key variables change?
| Variable change | Impact on ROI |
|---|---|
| Creator fees +20% | ROI → ___% |
| Creator fees −20% | ROI → ___% |
| Conversion rate +50% | ROI → ___% |
| Conversion rate −50% | ROI → ___% |
| Paid boost budget doubled | ROI → ___% |
| Zero paid amplification | ROI → ___% |
Invest / Scale / Hold / Reduce / Cut — with rationale:
| Channel | Typical CPA | Typical ROAS | This campaign |
|---|---|---|---|
| Influencer (this) | $ | × | ✅ |
| Paid social (Meta) | $ | × | |
| Google Ads (search) | $ | × | |
| TV / OOH | $ | × | |
| PR / earned | $ | × |
