metrikia-campaign-audit

name	metrikia-campaign-audit
description	Deep-dive audit of an ad campaign via Metrikia (performance, creative breakdown, multi-touch attribution journey, recommendations). Triggers on "audit campaign X", "Metrikia campaign deep-dive".
version	1.0.0
author	Alexandre Mallet / BULDEE
license	Apache-2.0
platforms	["macos","linux"]
metadata	{"hermes":{"tags":["Marketing","Analytics"]}}
required_environment_variables	[{"name":"METRIKIA_API_KEY","prompt":"Metrikia API key (mk_live_...) for the Metrikia MCP server"}]

Metrikia campaign audit

Deep-dive on one campaign: attributed performance, creatives, conversion paths, levers.

Prerequisite

Metrikia MCP server configured (see the metrikia-weekly-report skill). Tools used: list_campaigns, get_campaign_performance, get_creative_report, get_attribution_journey, get_budget_advice, ask_diana.

Procedure

1. Identify the campaign: if the user gives a name, resolve the id via list_campaigns. Otherwise ask which one.
2. Performance: get_campaign_performance over the period. Metrikia-attributed ROAS (MTA then CRM), CPA, spend, conversions.
3. Creatives: get_creative_report for the campaign. Identify winners, losers, fatigue signals (CTR dropping, high frequency).
4. Attribution: get_attribution_journey to understand the campaign's role in the paths (first touch, assist, last touch). A campaign can be under-credited in last-click yet essential in MTA.
5. Budget: get_budget_advice for the allocation lever (scale, cut, redistribute).
6. Synthesis: ask_diana for 2-3 concrete actions.

Output format

Campaign audit: [name]

Performance (Metrikia attribution)
ROAS X.Xx | CPA X EUR | spend X EUR | conversions X

Creatives
Winners: ...
Fatigue: ...

Role in attribution (MTA)
[first touch / assist / last] - X% of converting paths

Recommendations
1. ...

Pitfalls

• ROAS = Metrikia attribution only. A campaign that looks "bad" in last-click can be key in MTA (assist): always cross-check with get_attribution_journey before recommending to cut it.
• Check get_sync_status if the numbers look incomplete.

Verification

The audit cross-checks at least performance + creatives + attribution. No "cut the campaign" recommendation without first verifying its assist role in MTA.