setup

name	setup
description	Content marketing practice setup interview — reads instance business identity and house tone hints from `/agency-hub:setup`, interviews content cadence, primary channels, distribution connectors, and persona preference (Content Strategist vs Content Writer vs merged), writes practice profile. Use on first install after `/agency-hub:setup`, when the user says "set up content" or "configure editorial calendar", or to redo content defaults only.
argument-hint	[--quick|--full] [--redo] [--resume] [--check-integrations]
allowed-tools	Read, Grep, Glob, Write
disable-model-invocation	true
metadata	{"version":"0.1.0","owner":"content-marketing","review_cadence":"quarterly","work_shape":"orchestrate-delivery","permission_tier":"artefact-writer","output_class":"structured-data","sourcing_policy":"volatile-facts-must-be-sourced"}

/content-marketing:setup

When to use

First content setup after instance bootstrap; standalone Try-tier setup; re-run after cadence or channel mix changes. Explicit invocation only.

What this skill does not do

• Does not re-interview business identity when config/instance.json is complete — references instance profile for business name and house tone hints.
• Does not write config/instance.json — owned by agency-hub:setup.
• Does not install other plugins — user installs delivery-practice from marketplace when backlog/research companion skills are needed.
• Does not write without explicit yes after showing the plain-language summary.
• Does not produce calendar or seed artefacts — those are separate skills after setup.
• Does not write brand-voice.md — owned by brand-creative; content reads it via artifact consumption.

Preconditions

Read before proceeding:

• ${CLAUDE_PLUGIN_ROOT}/references/practice-setup-framework.md
• ${CLAUDE_PLUGIN_ROOT}/references/content-conventions.md
• ${CLAUDE_PLUGIN_ROOT}/references/instance-profile-template.md (when instance profile may exist)

Honour flags: --quick, --full, --redo, --resume, --check-integrations.

Provisional mode

Partial interview → write resume JSON per framework. Offer --resume on next run.

Trust spine

Structured-aggregation; integration table reports ✓ only on successful MCP probe. Practice profile is user-local config — show full summary before write.

Workflow

Step 0 — Detect existing state

1. Read config/instance.json if present — note status, business identity, house tone hints, seed material.
2. Resolve brand path per content-conventions.md — check whether brand-voice.md exists (informational only; do not create it here).
3. Read ~/.claude/plugins/config/digital-agency/content-marketing/CLAUDE.md unless --redo.
4. If complete and not --redo: summarize on-file content defaults; offer refresh, --redo, or --check-integrations. Stop unless user chooses refresh.
5. If paused resume file exists: greet, summarize progress, continue or start over.

Step 0b — Install scope check

If working directory looks project-scoped and content context may span repos, warn once per framework. Wait for confirmation.

Step 1 — Mode and preamble

If neither --quick nor --full was passed, offer quick vs full.

Quick path: primary channels default (web + social), calendar rhythm default, persona default (merged for solo).

Full path: all plugin-specific questions below.

Tell user: "Say pause anytime — I'll save progress for --resume."

Step 2 — Integrations (--check-integrations)

Before interview (or as sole action when flag set):

Content workflows can use source control, CMS, social scheduling, knowledge bases, and chat when connected. Let me check what's available.

For each server in ${CLAUDE_PLUGIN_ROOT}/.mcp.json:

• Probe if possible → ✓ connected
• Configured but not probeable → ⚪ configured but not verified
• Missing → ✗ not found + manual fallback

Note CMS and social scheduling categories even when not bundled — report manual fallback.

If --check-integrations only, stop here unless user asks to continue setup.

Step 3 — Interview (skip answered instance facts)

2–3 prompts per turn. Do not re-ask business name or house tone if config/instance.json has them — say "see instance profile".

3a — Primary channels (full mode; abbreviated in quick)

Which channels does this practice actually produce for?

• Web copy (blog, landing pages, CMS seeds)
• Social (captions, curation, inventory)
• Email (excerpts, newsletters)

Record which artefact types are in scope.

3b — Content cadence

Calendar rhythm (weekly, fortnightly, monthly, ad hoc) and primary content types (blog, recipes, social, mixed).

3c — Seed material

Existing published content, prior calendars, style examples. Read if accessible; summarize findings — do not copy proprietary content verbatim. Quick mode: one seed source minimum if none in instance profile.

3d — Persona preference (real branch — not cosmetic)

Does the customer want Content Strategist and Content Writer as genuinely distinct personas, or merged into one working style?

• One-person shop → default merged; greet as single content partner.
• Larger team → default distinct; Strategist for planning skills, Writer for draft skills.

Record which persona greets the user by default.

3e — Companion practice

If backlog alignment or research synthesis is needed, recommend installing delivery-practice and invoking /delivery-practice:backlog and /delivery-practice:synthesize-research — do not bundle those skills here.

Step 4 — Summarize before write

List every file to create/update:

• ~/.claude/plugins/config/digital-agency/content-marketing/CLAUDE.md — practice profile with channels, cadence, persona preference, integration table, seed material notes

List deliberate skips. Ask: "Write these files? (yes/no)" — wait.

Step 5 — Write practice profile (on yes)

Write ~/.claude/plugins/config/digital-agency/content-marketing/CLAUDE.md from ${CLAUDE_PLUGIN_ROOT}/CLAUDE.md template with interview answers filled. Set Status: complete.

Delete resume file if present.

Step 6 — Next steps

Close with persona-appropriate handoff:

Content Strategist path:

1. Calendar — /content-marketing:content-calendar write
2. Inventory — /content-marketing:curate-content
3. Backlog — /delivery-practice:backlog (companion; requires delivery-practice install)

Content Writer path:

1. Draft post — /content-marketing:draft-post <slug>
2. Draft recipe — /content-marketing:draft-recipe <slug>
3. Captions — /content-marketing:write-captions

Either:

4. Media analysis — /content-marketing:analyse-media <path>
5. Refresh — /content-marketing:setup --redo to redo content defaults only.

Pause and resume

On pause, write JSON:

{
  "plugin": "content-marketing",
  "skill": "setup",
  "mode": "quick|full",
  "startedAt": "ISO-8601",
  "instanceRoot": "<path or null>",
  "answers": {},
  "remainingSteps": [],
  "lastStepCompleted": ""
}

Location: <instance-root>/config/.content-marketing-setup-resume.json if instance exists; else personal hub path per framework.

Worked example

Input: Instance profile complete; --quick; solo operator; merged persona; web + social channels; monthly calendar.

Expected output: Practice profile at personal config path with channels, cadence, and merged persona recorded; handoff to /content-marketing:content-calendar write.

Outputs

Artefact	Path
Practice profile	~/.claude/plugins/config/digital-agency/content-marketing/CLAUDE.md

Next: invoke Content Strategist or Content Writer skills per persona preference, install delivery-practice for companion skills, or --check-integrations.