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Campaign optimization protocol — winner promotion, killer thresholds, fatigue detection, statistical confidence.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
| name | performance-optimization |
| description | Campaign optimization protocol — winner promotion, killer thresholds, fatigue detection, statistical confidence. |
| canon_references | ["sharp-mental-availability","ritson-diagnosis","hormozi-value-equation"] |
| canon_source | brain/MARKETING_CANON.md |
| universal | true |
| note | Examples in this skill may reference SunBiz (legacy client); the skill itself is brand-agnostic. Per-brand context lives in brain/clients/<brand>.md. |
| triggers | ["optimize campaign performance","CPL is too high fix it","improve ROAS","campaign not delivering","scale the winning ad set"] |
Data-driven campaign optimization for MCA ads — improving CPQL, CTR, and ROAS for SunBiz Funding.
CPL alone is misleading for MCA. A $30 lead that doesn't qualify is worthless. A $60 lead that funds is gold. Always optimize for CPQL.
Targets:
| Metric | Target | Red Flag |
|---|---|---|
| CPQL | <$100 | >$150 |
| CPL | <$50 | >$80 |
| CTR | >1.5% | <0.8% |
| CPC | <$8 | >$15 |
| JotForm CVR | >15% | <8% |
| Lead-to-Qualify Rate | >30% | <15% |
| Frequency (Meta) | <5 | >5 (creative fatigue) |
CPQL too high?
├─ CPL is fine but qualify rate low → Lead quality problem → Tighten self-qualification in ad copy
├─ CPL is high → Cost problem → See CPL tree below
└─ Both high → Fundamental targeting/messaging mismatch → Revisit strategy
CPL too high?
├─ CTR low (<1%) → Creative/copy not resonating → Test new ads, refresh creative
├─ CTR good but JotForm CVR low → JotForm friction → Check form length, mobile UX
├─ CPC too high → Competition/targeting → Broaden targeting, test new placements
└─ All metrics okay but CPL high → Conversion tracking issue → Verify pixel/CAPI
CTR too low?
├─ Impressions high, clicks low → Ad not relevant → Test different hooks/angles
├─ Impressions low → Budget/bid too low OR targeting too narrow
└─ Some ads good, some bad → Pause losers, scale winners
No impressions?
├─ Campaign active? → Check status
├─ Budget set? → Verify budget
├─ Ad rejected? → Check compliance (CREDIT category, MCA language)
├─ Targeting too narrow? → Broaden (but stay CREDIT-compliant)
└─ Bid competitive? → Increase bid or switch to automated
Frequency >5?
├─ Creative fatigue → Refresh creatives (2-3 week cycle)
├─ Audience too small → Broaden geographic or interest targeting
└─ Budget too high for audience → Reduce or expand reach
When: CTR < 1.5% or declining, or frequency > 5 Actions:
When: CPL is good but CPQL is high (low qualify rate) Actions:
When: Some campaigns much better than others Actions:
When: Clicks are good but JotForm submissions are low Actions:
When: Leads are coming in but not converting to funded deals Actions:
| Timeframe | Actions |
|---|---|
| Daily | Check spend pacing, flag rejected ads, verify JotForm submissions flowing |
| 2x/week | Review CTR, CPC, frequency trends |
| Weekly | Full performance review, CPQL analysis by angle and creative |
| Bi-weekly | Creative refresh, budget reallocation, lead quality review |
| Monthly | Strategy review, audience refresh, competitive intelligence check |
| Signal | Action |
|---|---|
| Ad rejected | Fix MCA compliance issue (likely "loan" language), resubmit |
| CPQL > 2x target ($200+) | Pause campaign, investigate lead quality |
| CTR < 0.5% | Creative is failing, replace immediately with new concept |
| Budget exhausted by 10 AM | Pacing issue, spread budget or increase daily cap |
| Zero JotForm submissions after $100 spend | Check JotForm link, UTM tracking, form functionality |
| Frequency > 5 | Creative fatigue, refresh all assets in that ad set |
| Qualify rate < 15% | Ad copy attracting wrong audience, tighten self-qualification |
| >30% COLD leads | Targeting too broad, add self-qualification signals to copy |
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