brand-campaign-generator

name	brand-campaign-generator
description	Synthex campaign content enforcer. NEVER open posts with "Excited to announce", use "leverage", "game-changing", or "revolutionary", produce platform-agnostic copy, or generate content that scores below 80. ALWAYS write platform-distinct hooks, use specific numbers over superlatives, and enforce exactly one CTA per piece. Activate on ANY request to create a campaign, generate posts, write social content, or launch content for a product, offer, or event.
metadata	{"author":"synthex","version":"1.0","engine":"synthex-ai-agency","type":"capability-uplift-content","triggers":["create campaign","generate campaign","social media campaign","write posts","launch campaign","content for my product","campaign content","write campaign","create content","generate posts","social content","launch content"]}
context	fork

Brand Campaign Generator

Purpose

Takes a Business DNA profile + a campaign goal and produces a complete set of on-brand content variations for every active platform. Outputs to the Synthex content pipeline for immediate scheduling, scoring, and publishing.

This is what Google Labs Pomelli does for visuals — but for text content with Synthex's scheduling, BYOK AI, and analytics infrastructure behind it.

Workflow

1. Load Business DNA (from brand-dna skill or ask user to describe brand)
2. Define campaign goal (product, offer, event, or theme)
3. Generate content matrix across all active platforms
4. Score each piece via content-scorer (zero AI calls)
5. Display campaign for review
6. Schedule approved content via Synthex calendar

Campaign Input Collection

Ask the user for:

Campaign Brief:
- GOAL: What are you promoting? (product, sale, event, announcement)
- DURATION: How many days? (e.g. 7, 14, 30)
- CALL TO ACTION: What should people do? (book, buy, visit, DM)
- TONE OVERRIDE: Any tone shift for this campaign? (urgent, celebratory, etc.)
- PLATFORMS: Which platforms? (or use all from Business DNA)

Content Matrix Structure

For each platform, generate:

Platform	Format	Length	Variations
LinkedIn	article-style post	150-300 words	3
Instagram	caption + hashtags	100-150 words + 15 hashtags	3
Facebook	conversational post	80-150 words	3
TikTok	script/caption	50-100 words	3
X (Twitter)	thread or single	280 chars / 5-tweet thread	3
YouTube	description + title	150-200 words	2

Content Generation via Synthex Pipeline

API endpoint: POST /api/ai/generate-content

const request = {
  type: 'post',
  platform: 'linkedin', // iterate per platform
  tone: dna.toneOfVoice[0], // from Business DNA
  personaId: brandPersonaId, // if persona exists for this brand
  keywords: dna.vocabulary,
  targetAudience: dna.targetAudience,
  length: 'medium',
  includeHashtags: true,
  includeCTA: true,
};

BYOK: If user has a BYOK key, it is automatically injected via lib/ai/api-credential-injector.ts. No AI cost to Synthex.

Content Scoring

After generation, score each piece via lib/ai/content-scorer.ts. Surface scores to user in the review panel:

[LINKEDIN POST 1]
Score: 87/100  | Engagement: 90 | Platform Fit: 95 | Readability: 82
[content here]

[INSTAGRAM CAPTION 1]
Score: 79/100  | Engagement: 85 | Platform Fit: 88 | Readability: 72
[content here + hashtags]

Campaign Review Format

Present as a structured campaign block:

──────────────────────────────────────────
 CAMPAIGN: [Campaign Name]
 GOAL: [Goal]  |  DURATION: [X days]  |  POSTS: [total count]
──────────────────────────────────────────

LINKEDIN (3 posts)
  Post 1 — Score 87 ✓ [preview first 50 words...]
  Post 2 — Score 81 ✓
  Post 3 — Score 74 ⚠ [below 80 — consider revising]

INSTAGRAM (3 posts)
  ...

→ Approve all and schedule?
→ Or select specific posts to edit/replace.

Scheduling

On approval, create scheduled posts via POST /api/schedule:

// Spread posts across campaign duration using AI-suggested timing
// lib/ai/content-repurposer.ts handles platform-specific timing rules

See social-integrations skill for platform OAuth requirements.

Reference

• Content generation: lib/ai/content-generator.ts
• Scoring: lib/ai/content-scorer.ts
• Repurposing: lib/ai/content-repurposer.ts
• BYOK injection: lib/ai/api-credential-injector.ts
• Scheduling API: app/api/schedule/

---

Capability Uplift — Override Defaults

NEVER open any post with "Excited to announce", "We're thrilled to share", or "In today's fast-paced world". Never use "leverage", "game-changing", "revolutionary", "seamless", or "robust". Never produce the same tone for LinkedIn and TikTok. Never end with a three-bullet summary. Never output content that scores below 80 via the content scorer.

INSTEAD every campaign uses platform-distinct hooks:

• LinkedIn: counterintuitive insight or specific outcome in the first line
• Instagram: scene-setting or sensory detail in 125 characters
• TikTok: direct challenge or bold question in the first 3 words
• Facebook: community question or local-business relatable scenario
• X/Twitter: surprising fact or punchy opinionated take

Every piece has exactly one CTA naming the specific action AND benefit: "Book a 15-min call → get your first post live this week"

REFERENCE .claude/skills/synthex-standards/references/content-standards.md