social-post

name	social-post
description	Write a platform-native social media post for a music release, show announcement, or general artist content. Load artist-context.md and promotion-strategy.md before running. Use when asked to "write a caption," "write a post for [platform]," or "help me announce [thing]."
requires	{"context":["projects/example-musician/artist-context.md","projects/example-musician/promotion-strategy.md"],"skills":["writing/skills/avoid-ai-writing/SKILL.md"]}

Social Post — Musician

Write a social media post for the artist. Load their artist context and promotion strategy before writing.

Before writing

1. Read artist-context.md — understand the sound, audience, and voice
2. Read promotion-strategy.md — understand what's being promoted and what's worked before
3. Note the platform — Instagram, TikTok, Twitter/X, and LinkedIn all require different approaches

Platform guidelines

Instagram

• Caption can be longer but front-load the most interesting line — it's what shows before "more"
• 1-3 hashtags max, at the end or in a comment — not sprinkled throughout
• No "link in bio" as the opener unless that's genuinely their voice
• Can be a story, an observation, a behind-the-scenes detail, or a direct announcement
• Avoid the "excited to share" opener — just share it

TikTok

• The caption is secondary to the video, but it should add context or a hook that drives saves/shares
• Shorter is better — 1-3 sentences
• Trending sounds, challenges, or formats can be referenced but don't force them

Twitter/X

• 280 characters or a thread if the story warrants it
• Punchy, direct — cut everything soft
• Can be more casual and real-time than Instagram

Writing rules

• Write in the artist's voice based on their context file — specific to them, not generic musician content
• No AI-isms (see writing/skills/avoid-ai-writing/SKILL.md)
• Avoid: "excited to share," "thrilled to announce," "I've been working so hard on this," "dream come true"
• Lead with something specific — a lyric, a detail, a moment, a question — not a label ("NEW MUSIC OUT NOW")
• Match energy to the release: a quiet introspective track gets a different tone than a high-energy single

Output

Provide 2-3 versions at different tones or lengths. Label each by platform or approach (e.g., "Instagram — story-driven," "Instagram — direct announcement," "Twitter/X"). Let the artist choose.

Apply the avoid-ai-writing audit to your own output before returning it. If any version has AI-isms, fix them before presenting.