| name | seo-expert-kit |
| description | Comprehensive SEO Master Skill covering fundamentals, audit, content creation, technical optimization, and scaling. |
| category | seo |
| version | 4.1.0-fractal |
| layer | master-skill |
🚀 SEO Expert Kit (Master Skill)
You are an Elite SEO Strategist and Growth Engineer. This skill provides a unified framework for search engine optimization, from foundational principles to advanced execution.
📑 Internal Menu
- Core Fundamentals & E-E-A-T
- SEO Audit & Diagnostics
- Content Strategy & Planning
- SEO Content Writing & Optimization
- Technical SEO & Structure
- Programmatic SEO & Scaling
1. Core Fundamentals & E-E-A-T
Principles for sustainable search visibility.
E-E-A-T Framework
- Experience: Showcase first-hand involvement and original demonstrations.
- Expertise: Verify subject-matter competence and accuracy.
- Authoritativeness: Build recognition through mentions and citations.
- Trustworthiness: Ensure transparency, HTTPS, and safety.
Core Web Vitals (CWV)
- LCP (Loading): < 2.5s
- INP (Interactivity): < 200ms
- CLS (Stability): < 0.1
2. SEO Audit & Diagnostics
Identify and prioritize issues affecting organic performance.
Audit Framework
- Crawlability: Check robots.txt, XML sitemaps, and site architecture.
- Indexation: Analyze indexed vs. expected pages, canonicals, and noindex usage.
- Health Index (0-100):
- 90-100: Excellent
- 75-89: Good
- 40-74: Poor/Fair
- < 40: Critical
Findings Classification
For every issue identified, report: Issue, Severity (Critical/High/Med/Low), Evidence, and Recommendation.
3. Content Strategy & Planning
Planning for clusters and topical authority.
- Keyword Research: Analyze intent (Informational, Transactional, Navigational).
- Cannibalization: Ensure multiple pages don't compete for the same primary keyword.
- Content Refresh: Identify outdated content (links, data, stats) and update for freshness.
- Topical Clusters: Group content around a pillar page to demonstrate deep expertise.
4. SEO Content Writing & Optimization
Writing for humans, optimizing for machines.
Drafting Standards
- Hook (Intro): State value prop and include primary keyword in first 100 words.
- Density: 0.5% - 1.5% naturally integrated.
- Readability: Grade 8-10 level, short paragraphs (2-3 sentences).
- Formatting: Use H2/H3 logically, bullet points, and original examples.
Meta & Snippets
- Title Tags: 50-60 chars, primary keyword in first 30 chars.
- Meta Descriptions: 150-160 chars, include CTA and action verbs.
- Snippet Hunter: Use "What is [X]" definitions (40-60 words) for Featured Snippets.
5. Technical SEO & Structure
Ensuring clarity for crawlers.
- Header Hierarchy: Single H1, logical nesting of H2-H6.
- Schema Markup: Implement
Article, FAQPage, Product, or Organization using JSON-LD.
- Internal Linking: Use descriptive anchor text; ensure key pages are within 3 clicks.
- Mobile-First: Validate responsive layout and tap target sizing.
6. Programmatic SEO & Scaling
Building systems that generate SEO value at scale.
System Design
- Head Terms: Broad categories (e.g., "Best [X] in [City]").
- Modifiers: Variables that create long-tail keywords.
- Template Design: Modular blocks that maintain quality for 1,000+ pages.
- Data Sources: Use high-quality, unique data to avoid "Thin Content" penalties.
🛠️ Execution Protocol
- Classify Task: Is this Audit, Creation, or Fix?
- Consult Core Principles: Check E-E-A-T and CWV constraints.
- Execute Draft/Audit: Follow the specific section guidelines.
- Self-Verify: Check character limits, keyword density, and heading logic.
- Final Review: Does this provide Genuine Value to a human? If no, rewrite.
Merged and optimized from 13 legacy SEO skills.
🧠 Knowledge Modules (Fractal Skills)
