growth-experiment

name	growth-experiment
description	Designs and manages growth experiments using ICE/RICE frameworks. Structures hypothesis-experiment-measure-learn cycles for systematic startup growth with weekly experiment cadence.
metadata	{"version":"1.0.0","category":"marketing","domain":"growth"}
triggers	["growth experiment","growth hack","growth sprint","그로스"]

Growth Experiment - Systematic Growth Framework

Overview

Turns growth from gut feeling into a repeatable process. Run 2-3 experiments per week, learn fast, double down on what works.

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1. When to Apply

Trigger	Behavior
Weekly growth meeting	Experiment pipeline review
"growth experiment"	New experiment design
Post-experiment	Result analysis and learnings

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2. Growth Experiment Template

# Experiment: [Name]
**ID**: GX-[NNN]
**Date**: YYYY-MM-DD
**Owner**: @name
**Status**: Idea / Designed / Running / Completed

## Hypothesis
> If we [specific change],
> then [expected outcome],
> measured by [metric] changing from [baseline] to [target],
> within [timeframe].

## ICE Score
| Factor | Score (1-10) | Reasoning |
|--------|-------------|-----------|
| **Impact** | [N] | [How much will this move the needle?] |
| **Confidence** | [N] | [How sure are we this will work?] |
| **Ease** | [N] | [How quickly can we test this?] |
| **ICE Score** | **[N]** | Impact × Confidence × Ease |

## Design
- **What**: [Specific change or test]
- **Where**: [Channel, page, or touchpoint]
- **Who**: [Target segment]
- **Duration**: [How long to run]
- **Sample**: [Expected sample size]
- **Success Criteria**: [What "winning" looks like]

## Results (post-experiment)
| Metric | Baseline | Result | Change | Significant? |
|--------|----------|--------|--------|-------------|
| [Metric] | [N] | [N] | [+/-]% | Yes/No |

## Decision: 🟢 Scale / 🟡 Iterate / 🔴 Kill
**Reasoning**: [Why this decision]

## Learnings
- [What we learned about our users]
- [Implications for future experiments]

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3. Experiment Idea Bank (by Channel)

Channel	Experiment Ideas
Onboarding	Simplify signup, personalized first experience, progress bar
Email	Subject line tests, send time optimization, drip sequence
Landing Page	Headline variants, CTA placement, social proof
Pricing	Free tier limits, annual discount, feature gating
Referral	Double-sided incentive, share mechanics, invite timing
Content	Topic clusters, format tests, publishing frequency
Product	Feature discovery, empty states, notification triggers

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4. Weekly Growth Meeting Agenda

## Growth Meeting — YYYY-MM-DD (30 min)

### 1. Metrics Check (5 min)
- North Star: [value] ([trend])
- Key funnel metrics: [quick update]

### 2. Completed Experiments Review (10 min)
- GX-[N]: [Result] → [Decision]
- GX-[N]: [Result] → [Decision]

### 3. Running Experiments (5 min)
- GX-[N]: [Progress update]

### 4. New Experiment Pipeline (10 min)
| ID | Experiment | ICE | Status |
|----|-----------|-----|--------|
| GX-[N] | [Name] | [N] | Ready to launch |
| GX-[N] | [Name] | [N] | Needs design |

### 5. Launch Decisions
- Launch this week: GX-[N], GX-[N]

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5. Tool Coordination

Tool	Purpose
Write	Generate experiment docs, meeting agendas
Read	Reference previous experiment results

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6. Boundaries

Will:

• Design structured growth experiments with ICE scoring
• Provide experiment idea banks by channel
• Create weekly growth meeting agendas
• Document results and learnings

Will Not:

• Implement experiments in code
• Run A/B tests (use experiment-designer for statistical design)
• Access analytics data directly
• Guarantee growth outcomes